Feeds

Nokia takes a walk down Sesame Street

Can you tell me how to get, how to get to profitability?

Eight steps to building an HP BladeSystem

Nokia has enlisted Sesame Street to endorse its latest Calling All Innovators competition, hoping that Muppets can inspire innovative applications where the offer of prize money might not suffice.

The competition, which runs every six months, includes application categories Eco, Productivity, Life Improvement and Entertainment, with the non-profit Sesame Workshop allowing use of its characters in a sub-category of Life Improvement aimed at teaching literacy.

Last year the winners shared out $250,000 in prize money, but this year Nokia isn't saying what the prize fund is - at least not yet and not to us. Espoo, where Nokia is based, admitted that this is a US-led competition, so we'll let you know what the prize money is when they decide to spill.

Sesame Street might seem a strange band for Nokia - putting Muppets into educational applications aimed at one of the few demographics that doesn't have a mobile phone, the under-fives - but it's worth remembering that in many parts of the world mobile phones are fulfilling the role of computers, and few would object to Big Bird being rendered on a computer screen for the sake of teaching children to read. In America that's probably less important, and Nokia wouldn't mind shifting a few handsets to the nursery crowd anyway.

Not that the street itself is exactly young - it's been 40 years now and this will be the first time the characters have appeared on a mobile phone. Sesame Workshop is a non-profit organisation, so while Nokia probably paid for the rights it's more about seeing what developers can come up with.

Those developers can submit applications from 1 February until 18 May. However, you might want to wait until the official announcement of the prize fund before sending off your applications, unless that all-important Ovi listing is all you're after. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.