Feeds

Gumtree gives up on dating AND casual sex

It's not you it's me

The essential guide to IT transformation

Free ads service Gumtree is closing its dating and encounters section, claiming it's a reaction to customer feedback.

The eBay-owned site said its dating section was giving lower levels of satisfaction than others, so it was closed before Christmas. Managing director Suchi Mukherjee told the BBC it was a difficult decision, but the site could not be all things to all people.

The decision is attracting some criticism in Gumtree forums, although many speculate that the real reason for the closure is the shortage of real men and women behind the adverts.

One poster wrote: "in all the ads i put up i never found or meet a single gen female, so yes it was fun looking but really a wast of time, maybe its were i live near portsmouth, it seems to be a dead zone for swinging down here".

Other posters not living in Portsmouth seem to have fared better.

The decision may seem odd - Gumtree is not terribly different from Craigslist, which started life in San Francisco with distinctly lively dating and encounters sections, as well as fields for more specialised lifestyle choices.

Just as likely is that the time and effort required to deal with dodgy ads no longer justified income from the page impressions the sections delivered.

A few years ago, a UK-wide group of local newspapers stopped taking adverts for pets because they were increasingly being used by 419 scammers.

In other news, or rather a genius piece of PR, a site likely to be picking up traffic from Gumtree's decision, IllicitEncounters.co.uk reckons the cold weather has led to a flurry of new applicants.

The site told a gullible Telegraph that it had gained 2,500 new members in the last six days, most of them from the most snow-bound areas of the country like Dorset, Devon, Hampshire and Berkshire. And you thought your colleagues working from home were just mucking about and building snowmen... ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.