Feeds

Cisco mobilizes US Olympics audience

AT&T's network quivers in fear

Next gen security for virtualised datacentres

Cisco is teaming up with US broadcaster NBC to make mobile phone network providers like AT&T squat and receive an HD Olympics video enema.

The network equipment giant said Wednesday it has expanded its partnership with NBC as the broadcaster's official network infrastructure provider for the 2010 Vancouver Olympic Winter Games this February to allow US viewers access play-on-demand video coverage catered to mobile devices.

NBC has exclusive rights to cover Olympics ballyhoo in the US up until London hosts the Summer games in 2012. The peacock network has provided broadband Olympics coverage in past events using a specially designed Cisco network — but this time round will include HD content that can be beamed to handhelds.

"We've done part of this at the Beijing Olympics," Suraj Shetty, veep of Service Provider Marketing at Cisco told El Reg. "Now we're taking it to a whole different level by bringing this sort of experience to all the screens."

NBC also plans to provide athletes with Cisco's Flip video cameras to capture their own "gold, silver, and bronze metal moments" for NBCOlypics.com. To provide for all the video bandwidth streaming out of the games, Cisco will help roll out a media data center and test its Unified Computing system at the International Broadcast Center in Vancouver.

When asked if there's any concern that hundreds of thousands of Americans simultaneously receiving HD video over mobile devices would ravage (already strained) mobile service provider networks over the 17-day event, Shetty said compression should ease much of the bandwidth requirements. He added that whether more viewers will actually tune into the games with a mobile option as opposed to the same sized Olympics audience choosing new was to digest the games is something Cisco will talk about after the games have ended. ®

Clarification

Athletes will only use the Flip cameras in sanctioned areas at the Olympics. See our story here for details.

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?