Feeds

Sony shows own-brand SD memory cards

End of giant's 'not invented here' syndrome?

Gartner critical capabilities for enterprise endpoint backup

CES 2010 Sony has more tightly clasped the SD memory card standard to its corporate bosom.

Future Cyber-shot digital cameras, Handycam camcorders and other Sony gadgets will gain SD card slots, thus far seen only on its Vaio laptops and e-book readers.

Sony SD

Sony said it will also begin selling own-brand SD and Micro SD memory cards in a month or so, in capacities ranging from 2GB to 32GB, though the Micro SD line will only extend to 8GB for now.

Except for the 2GB cards, they are are Class 4 SDHC devices.

Sony was keen to stress that this doesn't mean the end of Memory Stick. That format will still be supported and will "continue to evolve", Sony US chief Stan Glasgow said at CES today.

Sony SD

A case in point: Sony will be using Memory Stick to adds its near-field communications data-exchange technology, TransferJet, to upcoming cameras. ®

Boost IT visibility and business value

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.