Feeds

Toshiba unwraps Cell TV

On the fly, 2D to 3D conversion anyone?

3 Big data security analytics techniques

CES 2010 Toshiba today heralded its Cell TV - the first telly to be powered by a processor cut from the same cloth as the chip in the PlayStation 3 - as "the future of TV". Alas, that future's too far off for the company to provide practical details like pricing. The company did indicate, however, that when Cell TV does arrive, it'll be a premium product.

Quoting figures showing that, recession notwithstanding, punters paid more for the biggest screens than they did in 2008 - the prices of smaller sets plunged - Scott Ramirez, Toshiba America Consumer Products marketing chief tacitly indicated that top-end tellies like Cell TV won't come cheap.

Toshiba ZX900 Cell TV

Toshiba's Cell TV: will not be cheap

Whatever the price, buyers will get a choice of two models: the flagship 55in and 65in ZX900, and a lesser alternative starting at 46in. Focusing on the former, Toshiba said it will contain a 3.2GHz Cell chip with eight cores, all used to render standard definition content in HD with some very smart pixel generation that yields an image virtually indistinguishable from genuine 1080p material, Toshiba claimed.

The same tech will be used to remove compression artefacts from online-sourced content before it to is upscaled.

Cell can also take any 2D content and convert it on the fly to stereoscopic 3D, for which you'll need a pair of active-shutter specs.

The ZX900 will, of course, be LED-backlit - with a whopping 512 separate backlight zones allowing the illumination to be varied according to what's on screen. Today's top-end LED TVs typically have around 96 backlight zones.

The screen will also adjust the picture's colour temperature to compensation for each environment it's placed in, using a sensor to measure light and colour levels around it.

The upshot is a display with an effective contrast ratio of 9,000,000:1 and a brightness of 1000cd/m². The backlight is used to double the telly's interpolated frame rate of 240 frames per second to an effective 480 - or 240 per eye if you're viewing a 3D image.

The superlatives don't stop there. The ZX900 will have a 1TB hard drive build into the set's separate control box. Panel and box are linked with Wireless HD technology - and the set has 802.11n for streaming to other parts of the house. It's a DLNA server too, and a DVD player as well. The screen has a built in sound bar.

Toshiba said the Cell TV will go on sale in the States later this year. Depending on when that takes place exactly, Europeans with big living rooms may not get their hands on it until 2011. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.