Feeds

Baidu launches (legal) online video company

Shades of Hulu

5 things you didn’t know about cloud backup

A Hulu-esque online television channel is being created for internet users behind China's Great Firewall.

The country's top o' the heap search engine Baidu said Wednesday it plans to form a new online venture that will serve free (and legal) copyrighted video content to Chinese internet users.

Baidu will spin-out a new, yet-to-be-named independent company to provide the service, which will generate revenue through online advertising. The search firm said it intends to stream a variety licensed movies, TV series, sport events, animation, and other content on the service, but didn't provide any details on specific licensing deals or partnerships.

Baidu was not immediately available for comment.

The online video venture will be helmed by Yu Gong, formerly the chief executive of China Mobile's 12580 hotline logistics service.

"By establishing this new company, we will be able to better serve our users and customers with superior content and focused resources," said Xuyang Ren, Baidu's vice president of business development in its English-language statement.

Ren said Gong's "strong" industry experience would enable growth through product innovation and a network of partnerships with content providers."

Baidu hasn't always been terribly concerned with copyrights when serving content. In fact, the company owes much of its popularity to a "deep links" unlicensed MP3 music scheme The Reg described in detail a year ago.

More recently, however, China's government has taken a harder hand against its home-grown online music services.

It wasn't mentioned how Baidu's licensed online video foray will affect its investment in PPLive, a separate Chinese web site that streams licensed movies and shows gratis. ®

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.