Western Digital goes cartoon crazy
Ladies seemingly in short supply in the storage world
Meet Brent, Gus and Blake - WD's cartoon personifications of its blue, green and black disk drives.
We're told by WD's media partner, MediaFreaks, a Singapore-based animation agency, that Brent represents the Blue hard drive which is built for reliability and steadiness for everyday computing. Gus represents the Green hard drive which is built to be cool, quiet and eco-friendly for reducing carbon footprint and saving Planet Earth. Blake represents the Black hard drive, which is built to be fast and powerful for gaming enthusiasts and overclocker fans, who want speed at their fingertips.
MediaFreaks is running a campaign in Asia featuring the three little geek-like cartoon monsters. It has given two of the three personalities: blue "Brent is a stand up guy that everyone can count on. He's going well at work, in life, but unfortunately, not in love." Black "Blake is an in-your-face, life-in-the-fast-lane, loud, brash, uber-confident (some say over-confident) braggart. He's the best and he knows it! An undisputed, undefeated winner on the race track Blake however, just does not seem to be winning at one thing – love."
Green Gus doesn't have any similar personality yet, but judging by the picture above he's going to be unlucky in love too. The message seems clear: buy a Western Digital hard drive and your love life crumbles; you'll seek in vain (sorry). ®
So HDDs are male...
...and graphic cards are female.
Must be a heck of a good time had in my case at night. Especially since I have 2 HDDs and one Graphics Card. Lucky girl (assuming they don't fight over her, which wouldn't be good for my data!).
Does anyone else think ...
that this :
"Blake is an in-your-face, life-in-the-fast-lane, loud, brash, uber-confident (some say over-confident) braggart. He's the best and he knows it! An undisputed, undefeated winner on the race track Blake however, just does not seem to be winning at one thing – love."
Sounds like it came out of an episode of the Simpsons: specifically the one where they invent Poochie ... ?
Paris, 'cos I'm sure she'd help Blake win at love ...
W. T. F??
Really, just WTF?
But while I'm here, a stab at Gus' character profile:
"Gus is always going on about saving energy and how global warming is killing dolphins and stuff. He drives a Prius, very slowly, followed everywhere by an enormous cloud of smug (but conveniently ignores the stupendous amounts of energy and weird chemicals required to build the bloody thing).
"Nobody invites him to parties because he's a boring bastard who talks incessantly about the environment, making you wish an asteroid would destroy all life on earth out of spite. Blake urinates in his chai tea when his back is turned, in revenge for the constant lecturing about being a big old energy hog.
"Gus likes puppy dogs and cute kittens and dolphins, and as a result is lucky in love, having a series of flings with assorted PETA-supporting supermodels. Which just makes him even more annoyingly smug."
Wait till Disney's/Pixar's lawyers see this
I didn't know that Buzz Lightyear had kids....
IIRC it's to do with the variable nature of spin speeds in WD Green drives, however I use 2 in a Synology NAS without any problems at all, the NAS is the bottleneck so the drives are never stretched to the point at which their variable performance would show up.