Feeds

Watchdog smacks Times for bogus climate claim

Inaccurate advert hits iceberg in Russian waters

Build a business case: developing custom apps

An advertising campaign touting the depth and quality of the Times newspaper's environment coverage has been slapped by an industry watchdog for inaccuracy. The paper has agreed to modify the advertisements, which are based on a false climate change claim.

The Times ads claimed that global warming had caused the North East shipping passage, the icy Arctic route which in summer links Russia's European ports to the Bering Strait, to be opened for the first time. In fact, the North East Passage opened in 1934, and was opened to overseas traffic after the fall of the Soviet Union. Modern technology, specifically radar, has permitted a safer passage in recent years.

News International has agreed to amend the ad, which instead of claiming that "Climate change has allowed the Northeast Passage to be used as a commercial shipping route for the first time," now claims that "Climate change has allowed the Northeast passage to be more accessible as a viable commercial shipping route".

Although that depends on the kind of climate change, though. With the climate cooling, the route is less accessible than it was in warmer times. In the leaked East Anglia emails, scientists who confidently predicted continued warming ahead confess they can't account for the refusal of the climate to conform to their models.

The Times

The Times spends big: to tell us it can't get climate stories right

The campaign received 29 complaints to the industry's self-regulator, the Advertising Standards Authority.

In November, The Times promised not to repeat another ad in the same series, which also boasted about its eco-reporting credentials. The paper had claimed that the oceans would be free of fish by 2048 (Not ManBearPig again, but over-fishing). The researcher who made the original claim has now revised it. Oops.

Hat-tip to reader Paul. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Boffins attempt to prove the UNIVERSE IS JUST A HOLOGRAM
Is this the real life? Is this just fantasy?
Our LOHAN spaceplane ballocket Kickstarter climbs through £8000
Through 25 per cent but more is needed: Get your UNIQUE rewards!
China building SUPERSONIC SUBMARINE that travels in a BUBBLE
Shanghai to San Fran in two hours would be a trick, though
LOHAN tunes into ultra long range radio
And verily, Vultures shall speak status unto distant receivers
SpaceX prototype rocket EXPLODES over Texas. 'Tricky' biz, says Elon Musk
No injuries or near injuries. Flight stayed in designated area
Galileo, Galileo! Galileo, Galileo! Galileo fit to go. Magnifico
I'm just a poor boy, nobody loves me. But at least I can find my way with ESA GPS by 2017
EOS, Lockheed to track space junk from Oz
WA facility gets laser-eyes out of the fog
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.