Feeds

Watchdog smacks Times for bogus climate claim

Inaccurate advert hits iceberg in Russian waters

The next step in data security

An advertising campaign touting the depth and quality of the Times newspaper's environment coverage has been slapped by an industry watchdog for inaccuracy. The paper has agreed to modify the advertisements, which are based on a false climate change claim.

The Times ads claimed that global warming had caused the North East shipping passage, the icy Arctic route which in summer links Russia's European ports to the Bering Strait, to be opened for the first time. In fact, the North East Passage opened in 1934, and was opened to overseas traffic after the fall of the Soviet Union. Modern technology, specifically radar, has permitted a safer passage in recent years.

News International has agreed to amend the ad, which instead of claiming that "Climate change has allowed the Northeast Passage to be used as a commercial shipping route for the first time," now claims that "Climate change has allowed the Northeast passage to be more accessible as a viable commercial shipping route".

Although that depends on the kind of climate change, though. With the climate cooling, the route is less accessible than it was in warmer times. In the leaked East Anglia emails, scientists who confidently predicted continued warming ahead confess they can't account for the refusal of the climate to conform to their models.

The Times

The Times spends big: to tell us it can't get climate stories right

The campaign received 29 complaints to the industry's self-regulator, the Advertising Standards Authority.

In November, The Times promised not to repeat another ad in the same series, which also boasted about its eco-reporting credentials. The paper had claimed that the oceans would be free of fish by 2048 (Not ManBearPig again, but over-fishing). The researcher who made the original claim has now revised it. Oops.

Hat-tip to reader Paul. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
SCREW YOU, Russia! NASA lobs $6.8bn at Boeing AND SpaceX to run space station taxis
Musk charging nearly half as much as Boeing for crew trips
Boffins say they've got Lithium batteries the wrong way around
Surprises at the nano-scale mean our ideas about how they charge could be all wrong
Thought that last dinosaur was BIG? This one's bloody ENORMOUS
Weighed several adult elephants, contend boffins
Edge Research Lab to tackle chilly LOHAN's final test flight
Our US allies to probe potential Vulture 2 servo freeze
Europe prepares to INVADE comet: Rosetta landing site chosen
No word yet on whether backup site is labelled 'K'
India's MOM Mars mission makes final course correction
Mangalyaan probe will feel the burn of orbital insertion on September 24th
Cracked it - Vulture 2 power podule fires servos for 4 HOURS
Pixhawk avionics juice issue sorted, onwards to Spaceport America
City hidden beneath England's Stonehenge had HUMAN ABATTOIR. And a pub
Boozed-up ancients drank beer before tearing corpses apart
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.