Feeds

Vevo to strip content from YouTube API

Teenage kicks over at Muziic enough to make an old man blush

The Power of One eBook: Top reasons to choose HP BladeSystem

Music video website Vevo will soon see its content stripped from YouTube's API, in a move to block third parties using it without the firm's permission.

The decision by the Universal Music Group and Sony Group, which co-own Vevo, was made after the founder of Muziic - 16-year-old David Nelson of Bettendorf, Iowa - kicked up an almighty stink earlier this week when he began using Vevo music videos on his website.

Nelson demonstrated how users could create playlists out of Vevo vids without them being wrapped in "obtrusive" ads. And, to add insult to injury, he said that Muziic would be made available outside of North America.

Currently Vevo only serves up content to users in the US and Canada. There are plans to open the website up to other territories, although the company hasn't yet confirmed when that might happen.

Vevo hit back in an official statement to Billboard in which the firm declared that it "does not authorise, condone or otherwise endorse, in any way whatsoever, the actions of Muziic which involve our licensed music videos or registered trademarks.”

UMG inked an advertising revenue deal with Google-owned YouTube in April when Vevo was first announced by the companies.

At the time, YouTube - propped up by Google’s technology and advertising sales support - agreed to distribute UMG’s video content to other websites.

Sony joined the party in June and Vevo officially debuted earlier this month. Immediately after that the service temporarily went belly up. The company blamed overwhelming levels of traffic for the downtime.

In a move to counter third parties co-opting the firm's videos and serving them ad-free in international markets where the service isn't even live yet, Vevo will be removed from YouTube's API over the coming days, according to sources cited at NewTeeVee.

Muziic has since tweaked its service to play just music from YouTube content, minus the videos. It's also dropped a Vevo search tab from the site in readiness for the changes to the YouTube API.

“Rather than make our customers experience sporadic unavailability for Vevo content, we’ve removed the videos from the site,” wrote Nelson in an email to NewTeeVee.

Vevo hasn't issued any official comment about this story. Meanwhile, YouTube pushed out this hands-free statement:

“Content owners on YouTube can choose where they want their videos to appear, including on mobile devices, IPTVs or even on YouTube.com itself. Our goal has always been to provide content owners with the tools they need to make informed decisions about where and how their videos are viewed.”

Vevo's YouTube channel is here. ®

Top three mobile application threats

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.