Feeds

Microsoft wants someone to turn Xbox into Xphone

Redmond recruits for mobile gaming

Internet Security Threat Report 2014

Microsoft is advertising for a program manager to drive the Xbox Live experience onto Windows Mobile, hoping to raise one brand with the application of another.

The advert, which was posted just before Christmas and spotted by Engadget, states that Redmond is looking for someone who can "bring Xbox LIVE enabled games to Windows Mobile" in what looks suspiciously like Nokia's pitch for the N-Gage.

The N-Gage was promoted on the back of network gaming, using the cellular connection to interact with other players, which echoes the Microsoft pitch for someone to: "focus specifically on what makes gaming experiences 'LIVE enabled' through aspects such as avatar integration, social interactions, and multi-screen experiences".

The N-Gage was supposed to have those too, and there were supposed to be games that would exist on both the phone and the PC platform. Nokia even released one but the idea never caught on.

Things have changed since then - Apple has educated punters to buy applications, and games, for mobile phones. Hardware has come a long way since the N-Gage too, but it's still hardly Xbox-compatible.

Which makes it hard not to conclude that this is about attaching a successful brand to Windows Mobile handsets in the hope of regenerating their success. The Zune just hasn't got the following necessary, and the platform owes its existing deployments to the Windows connection, so Xbox is the last big brand in the Microsoft cannon - expect it to be applied to mobile phones just as soon as Microsoft can fill the position. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
The hidden costs of self-signed SSL certificates
Exploring the true TCO for self-signed SSL certificates, including a side-by-side comparison of a self-signed architecture versus working with a third-party SSL vendor.