Feeds

Telefonica gobbles up Jajah

A realised VoIP business plan

Beginner's guide to SSL certificates

VoIP outfit Jajah got its Christmas wish, €145 million in cash from mobile operator Telefonica.

Telefonica, which operates as O2 in the UK, has bought Jajah lock, stock and barrel, gaining a presence in social networking sites as well as the opportunity to up sell services to the millions of users who signed up for the cheap phone calls Jajah offers.

Jajah competes with Skype and its ilk, offering low-cost Voice over IP phone calls routed over the internet, but differs in that calls are set up through the Jajah server which makes outgoing calls to both parties - so no VoIP encoding is required on the client side. That makes the service easy to use, and compatible with any phone system, but it also means Jajah isn't as cheap to use as rivals that rely on VoIP for end-to-end connections.

In a world where Twitter is worth a billion dollars €145m isn't really that much money, and Jajah has business customers to whom Telefonica would like to be selling services. The service is also well integrated into social networking services including Facebook, MySpace and Twitter.

Jajah users might not be as profitable as normal customers, but they do generate income (in the shape of termination fees paid for all those incoming calls) which makes Jajah a better partner than, for example, Skype. Telefonica would also like a presence on the social networking scene, so it can up sell to consumers as well as businesses.

For the moment Jajah will continue as a separate brand, while the operator tries to work out how to sell a lower-quality voice service without cannibalising their existing offerings, but at least that potential competitor is now in house, and thus more easily tamed.

Security for virtualized datacentres

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.