Feeds

GSMA recruits a bit of Fry and Duran Duran

We must be working for the SIM trade

Remote control for virtualized desktops

Stephen Fry and Duran Duran will be headlining February's mobile industry bash, as the GSMA tries to drag some sex appeal into the increasingly-dull Barcelona proceedings.

Rather than listening to company executives or industry experts, attendees making the annual pilgrimage to Barcelona will instead get a Duran Duran gig and presentation from Stephen Fry. And given the state of the industry, its possible that 80's rock stars and a celebrated comedian would have more idea what's going on than anyone inside it.

The annual show used to be run by Informa, and called 3GSM, but in the last few years ownership shifted to the GSMA and it became Mobile World Congress as the trade body tried to draw attention away from the dull old world of voice minutes and handsets and into the sexy world of television, films and games. It's always embarrassing when this happens - like a dad who really believes he can still carry the dance floor, telecom companies love to think they're involved in the music biz. But fundamentally they are uncool, and always will be.

US trade shows often have a headlining act: one of the more high-brow chat show hosts or a particularly charismatic CEO, but rarely 1980's pop groups, and one can't help wondering who the GSMA thinks this is going to attract?

It's hard to imagine executives from major operators suddenly deciding they will make the trip on the strength of an opportunity to hear "Rio" live.

The last time we heard a gig at the show as O2's ill-fated launch of The White Room (tagline - "like the Arctic Monkeys, only mobile!") which was embarrassing for all concerned. At least Duran Duran will have pocketed a decent fee from the gig, but we can't help wondering if all this doesn't smack a little of desperation.

®

Internet Security Threat Report 2014

More from The Register

next story
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
YOU are the threat: True confessions of real-life sysadmins
Who will save the systems from the men and women who save the systems from you?
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.