Feeds

GSMA recruits a bit of Fry and Duran Duran

We must be working for the SIM trade

Providing a secure and efficient Helpdesk

Stephen Fry and Duran Duran will be headlining February's mobile industry bash, as the GSMA tries to drag some sex appeal into the increasingly-dull Barcelona proceedings.

Rather than listening to company executives or industry experts, attendees making the annual pilgrimage to Barcelona will instead get a Duran Duran gig and presentation from Stephen Fry. And given the state of the industry, its possible that 80's rock stars and a celebrated comedian would have more idea what's going on than anyone inside it.

The annual show used to be run by Informa, and called 3GSM, but in the last few years ownership shifted to the GSMA and it became Mobile World Congress as the trade body tried to draw attention away from the dull old world of voice minutes and handsets and into the sexy world of television, films and games. It's always embarrassing when this happens - like a dad who really believes he can still carry the dance floor, telecom companies love to think they're involved in the music biz. But fundamentally they are uncool, and always will be.

US trade shows often have a headlining act: one of the more high-brow chat show hosts or a particularly charismatic CEO, but rarely 1980's pop groups, and one can't help wondering who the GSMA thinks this is going to attract?

It's hard to imagine executives from major operators suddenly deciding they will make the trip on the strength of an opportunity to hear "Rio" live.

The last time we heard a gig at the show as O2's ill-fated launch of The White Room (tagline - "like the Arctic Monkeys, only mobile!") which was embarrassing for all concerned. At least Duran Duran will have pocketed a decent fee from the gig, but we can't help wondering if all this doesn't smack a little of desperation.

®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.