Stella Artois augments iPhone reality
I need a drink? There's an app for that
Posted in Mobile, 21st December 2009 19:02 GMT
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iPhone users looking for a lager can now find one via Stella Artois augmented reality.
Lager has long been known to augment reality, normally lending sex appeal to nearby members of the opposite gender (or the same gender, depending on the amount of lager). But Stella has gone better with an iPhone application that paints the company's logo onto the outside of buildings where the brew can be found.
Well, that's assuming you're in the States. Here in Blighty, only a few bars are listed, and those are in London, so you'll have to do a lot of walking or just take the chance that the nearest pub will be able to supply your needs. ®
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