Feeds

Ten grand - the cost of iPhone-induced sobriety

There's an app for that

Internet Security Threat Report 2014

The NHS spent ten thousand pounds developing the mobile version of its sobriety-inducing application, Drinks Tracker for iTunes.

The application is part of the government's seasonal campaign to get us to drink less - on which they have already spent £9 million of our cash - but it took a Freedom of Information request to break out the mobile application details.

The response bundles the cost with other mobile versions, and points out that 35,000 people have downloaded the app, before admitting that it cost ten grand to develop. That's not an unreasonable sum, assuming you accept that we need an iPhone application to cut down binge drinking.

The application, which we covered last month, asks the user how much they've had to drink, and expects them to enter the alcoholic content of their drinks - something we suggested might be beyond the wit of the average inebriated iPhone user.

But even worse is the desktop application, which we installed in the interests of research and has been greeting us every morning with questions about how much we've drunk the previous night - a bit like a nagging partner only without the benefits. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.