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Build a business case: developing custom apps

On Demand Just 10 days ago we packed the glamorous Reg studios with 3 experts to talk live to our readers about business productivity.

To some, the word 'productivity' just means squeezing more out of an already-overstretched workforce. To others, it’s about providing the tools necessary to cope with the seemingly uncontrollable escalation in the amount of information and communication needed.

These are not the only options because an alternative does exist - one which involves looking up from the day job, taking note of some of the advances in place both in technology and business practices, and actually challenging the way some things are done. This is not about being either aggressive or defensive, it’s about structuring things, organising things and doing things more intelligently.

To this end, we challenged John Collins from Freeform Dynamics and Gary Gomersall from IBM to answer the question: “With the capability we have at our disposal today, if we could start all over, would we ever design our businesses to function in the way they do at the moment?”

The pair of them discuss some very practical ways on which step changes in productivity can be achieved by using IT as a catalyst or enabler, leveraging existing as well as incremental investments. Reg presenter Tim Phillips steers the event with his usual aplomb and keeps the panel on their toes with a raft of questions from the event audience.

Altogether, it was rated as a very useful event by the hundreds in attendance. So if it's free actionable advice on how to look good on business productivity in 2010 you're after, this should be just the job. Tuning in to this Webcast couldn’t be easier. You can just click here to enjoy. ®

Build a business case: developing custom apps

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