Feeds

Official: British telly really is almost all repeats

Traditional viewer grumble made real by digital era

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

One thing you can say about the rise of digital telly: there are now more repeats shown on British television than at any time since 2003.

In decades gone by, Brits would regularly moan about the number of repeats on the box - "another Christmas, another showing of The Great Escape" - but it's hard to imagine that repeats accounted for nearly half of all broadcasts.

But, according to Ofcom figures released today, that was the case in 2008.

Incidentally, we should thank, first, the UK's telecommunications and broadcasting regulator for finally putting out numbers that are almost a year out of date, a fact that many a news story today about Britain's digital viewing habits has cheerfully ignored.

Surely, Ofcom, you could have waited just a few weeks and included up-to-date numbers from 2009 too? Eleven months is a long time in the digital revolution, and past trends may easily have been bucked.

It's hard to see a change in the growing proportion of repeats being shown, though. Ofcom's numbers show a steady rise in the percentage of old programmes being given a fresh airing over the years, from 34.5 per cent in 2003 to 44.8 per cent in 2008.

At this rate, it won't be long before British telly really will consist mostly of repeats.

Over the same period, the transmission of new, home-made shows has fallen from 58.8 per cent to 50.1 per cent.

Overseas acquisitions have fallen, from 6.7 per cent in 2003 to 4.7 per cent on 2008, though this comes after peaking at 7.8 per cent in 2006.

So we're not being shown nothing but US cop shows, despite what some bar-room pundits may say.

In fact, we're shown the least amount bought-in material of any country in Europe. Ireland tops the chart with more than 30 per cent of programmes there originating outside the country.

Still, we're not being fed a full diet of repeats just yet. Sweden is closest, with re-broadcasted material accounting for 52.1 per cent of the total output. Italy does best: there, repeats account for only 22.3 per cent of broadcast output - or did in 2008. ®

Internet Security Threat Report 2014

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.