Feeds

Virgin coughs up digital tech support for clueless users

Bedwetters of the world unite

Choosing a cloud hosting partner with confidence

Virgin Group has launched a tech help service that will compete with the likes of DSGi's Tech Guys in the UK.

Virgin Digital Help is the company's first new UK consumer biz in three years.

It was created in partnership with outsourcing outfit Sutherland Global Services, said Virgin.

The service is pitched at clueless Blighty folk, who don't know the first thing about how to get their "digital stuff to work."

Virgin said its tech team would hold customers' hands and guide them through problems with their digital gear. It will offer support in the form of downloadable tools, online and phone help, and home visits.

The media firm also trotted out a no-shit-Sherlock survey that found the majority of the 2,000 UK consumers questioned weren't satisfied with the help they currently receive.

“For far too long, understanding how to make digital technology work has been the preserve of a small, tech-savvy proportion of the British population," opined Virgin Digital Help boss Joel Steel.

"Outside of these power users, people either miss out or spend hours in fruitless frustration. We have launched Virgin Digital Help to get Britain’s digital stuff to work. Now you don’t have to get mad, you can just get help.”

Virgin Digital Help is offering a download tool for users free of charge. It's a basic package that encourages users to run a few scans on their PC. Beyond that - and here's the rub - users will need to pony up a £2.99 per month upgrade fee to fix any problems detected on their machine.

The service offers a few things for free, such as an FAQ section on its website and phoning the tech support team. But getting any help will require a user to cough up some cash to Virgin Digital Help.

Unsurprisingly, other helpdesk players have already weighed in on Virgin's latest consumer biz idea.

Gadget Helpline's managing director Crispin Thomas was quick to accuse Virgin of entering the playing field late.

"I just don't think Richard's [Branson] concept is going to fly, and people don't want foreign based operators. We've just taken our millionth call, I can't understand how an innovative company like Virgin have come into a market so late and with such a poorly priced offering, especially as the Tech Guys and Geek Squad have been struggling in the space." ®

Website security in corporate America

More from The Register

next story
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Your chance to WIN the WORLD'S ONLY HANDHELD ZX SPECTRUM
Reg staff not allowed to enter, god dammit
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Monitors monitor's monitoring finds touch screens have 0.4% market share
Not four. Point four. Count yer booty again, Microsoft
Getting to the BOTTOM of the great office seating debate
Belay that toil, me hearty, and park your scurvy backside
Hey, Mac fanbois. HGST wants you drooling over its HUGE desktop RACK
What vast digital media repository could possibly need 64 TERABYTES?
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.