Feeds

Virgin coughs up digital tech support for clueless users

Bedwetters of the world unite

High performance access to file storage

Virgin Group has launched a tech help service that will compete with the likes of DSGi's Tech Guys in the UK.

Virgin Digital Help is the company's first new UK consumer biz in three years.

It was created in partnership with outsourcing outfit Sutherland Global Services, said Virgin.

The service is pitched at clueless Blighty folk, who don't know the first thing about how to get their "digital stuff to work."

Virgin said its tech team would hold customers' hands and guide them through problems with their digital gear. It will offer support in the form of downloadable tools, online and phone help, and home visits.

The media firm also trotted out a no-shit-Sherlock survey that found the majority of the 2,000 UK consumers questioned weren't satisfied with the help they currently receive.

“For far too long, understanding how to make digital technology work has been the preserve of a small, tech-savvy proportion of the British population," opined Virgin Digital Help boss Joel Steel.

"Outside of these power users, people either miss out or spend hours in fruitless frustration. We have launched Virgin Digital Help to get Britain’s digital stuff to work. Now you don’t have to get mad, you can just get help.”

Virgin Digital Help is offering a download tool for users free of charge. It's a basic package that encourages users to run a few scans on their PC. Beyond that - and here's the rub - users will need to pony up a £2.99 per month upgrade fee to fix any problems detected on their machine.

The service offers a few things for free, such as an FAQ section on its website and phoning the tech support team. But getting any help will require a user to cough up some cash to Virgin Digital Help.

Unsurprisingly, other helpdesk players have already weighed in on Virgin's latest consumer biz idea.

Gadget Helpline's managing director Crispin Thomas was quick to accuse Virgin of entering the playing field late.

"I just don't think Richard's [Branson] concept is going to fly, and people don't want foreign based operators. We've just taken our millionth call, I can't understand how an innovative company like Virgin have come into a market so late and with such a poorly priced offering, especially as the Tech Guys and Geek Squad have been struggling in the space." ®

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Video games make you NASTY AND VIOLENT
Especially if you are bad at them and keep losing
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
Dell Wyse Cloud Connect: Pocket Android desktop
Ultrathin client with a lot of baggage. The upside? It's a rogue sysadmin's delight
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.