Intel heaps 'connected-TV' hype on partners
Facebook will follow you to the couch
The future of television is fiddling around with extra gadgets, closing pop-up advertisements, chatting with friends, and maybe a bit of shows on the side.
The familiar gang of social apps and picture-menu navigation will chase us into the living room and into our TV sets in the coming year, according to Intel.
Chipzilla's digital home group general manager, William Leszinske, said Intel has been pushing its consumer electronics manufacturer customers to add more advanced capabilities into the television sets they sell. The motive for Intel - obviously - is to get its newest chips inside the next incarnation of web-enabled TVs and set-top boxes.
Leszinske said to expect the Consumer Electronics Show to be "awash" with connected TVs this years, representing only the first currents of the coming storm. And Intel has been major advocate of it all.
"One of the things we did recently is have a good group of social scientists and a bunch of engineers trying to push the envelope in what can be done in the living room set," said Leszinske, speaking at iHollywood's Digital Living Room conference in Santa Clara on Tuesday. "We let them go wild earlier this year, and asked them to push our partners to enable the most advanced usage and capabilities to show them where we think things are going to go."
Leszinske demonstrated this with a video showing a flashy 3D wheel to navigate content, voice recognition to find shows, contextual pop-up ads relating to what products appear on a show, and friend requests to watch a program together while on video chat — all coming from the TV.
"While it seems really advanced, we're working with a number of companies today that will have an interface like it in 2010," Leszinske said.
Only the contextual pop-up ads aren't ready for prime time yet, he added. Providence willing. But he claims its not something Intel is pushing on consumers. It's only responding to their demands.
According to Leszinske, the first wave of internet-enabled apps that will appear on web-connected TVs will be familiar social apps like Facebook or Twitter, tweaked slightly for a TV platform.
"We think a lot of these capabilities can easily and quickly be migrated from a PC to the television. But that's just the starting point. Once developers get comfortable moving apps from a PC environment to a television environment, it creates an incentive to create new applications made for the television," he said.
And so no device is safe from software updates and the social networking craze in the future. Even dear old simple telly. ®
I see your watching men and motors - can I interest you in some sweedish pornography?
So when I switch to sky news in 2010 and see footage of (incresingly youthfull) americans fightning the revolutionary guard to "stop the jihadis from getting their hands on nuclear weapons"
I may get a popup down the bottom saying
"The war on terror is going well , would you like to know more?"
"a flashy 3D wheel"
Would that be a ball then?
Now we just need them to create a device
that actually wants to watch the shit that's on the box day in, day out
someone is going to realise that this continuous pushing of advertising 'services' benefits neither the customer (I *will* not use the word 'consumer') nor the supplier, and so-called targeted contextual adverts are even more likely to be non-beneficial to both parties.
<<The future of television is fiddling around with extra gadgets, closing pop-up advertisements, chatting with friends, and maybe a bit of shows on the side.>>
The future of your television, maybe. The future of mine? No. Better yet, f*ck no.
Let's see a return to single-function gadgetry. Let's see TVs that just show moving pictures. Let's see music players that just play music and mobile phones that just make phone calls. Let's see cameras that just make pictures and ebook readers that just display books. But... let's also see each of them be the very best of their kind. A thing designed to do one thing, with another thing bolted on the side 'because we can' invariably does neither as well as it could; all is compromise. After all, just because you can bolt a music player to blue-arsed baboon doesn't make it a worthwhile thing to do...
So that's . . .
. . . why I don't own a freestanding television again. There's just too much productivity to be had with a Mac DVR. Intel's pushing of this technology is great ammo for AMD to demonstrate how quickly a high tech company can turn into a blob of gelatinous goo in the absence of real competition.