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The iPhone gets a Bing in its step

Microsoft embraces the enemy of its enemy

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Microsoft has launched an iPhone version of its mobile Bing application, bringing endless images and voice navigation to Apple's baby in its continuing fight with Google.

Mobile Bing is already available for Windows Phones and Blackberrys, as well as having a version well suited for mobile browsers, but the latest release brings Bing to the iPhone as a native application - for those who feel the need for an alternative search app.

Bing does have some nice features, like the infinite images search, which Google would do well to emulate. Microsoft also reckons its maps are easier to navigate and smoother to use. We've not had a chance to compare the two, but having another option always seems like a good idea.

Microsoft has some other iPhone applications out there, but news of the Bing launch has raised some comment given the animosity between Apple and Microsoft though that's largely in the past these days.

Windows (Mobile) Phones might have aspirations of competing with the iPhone but the reality is that both companies have more to fear from Google than each other. ®

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