Feeds

Sony PlayStation network moves into reality TV

Wants original, HBO-like content

Build a business case: developing custom apps

Sony Computer Entertainment, the folks in charge of the PlayStation game console, are getting into the reality show business.

As it attempts to transition from a gaming company to a full-blown media company, SCE hopes to expand its PlayStation Network online platform into an "actual" TV network not unlike the American premium cable station HBO.

Speaking at iHollywood's Digital Living Room conference in Santa Clara on Tuesday, John Koller - director of marketing PlayStation platforms at SCE America - outlined the company's plans for family hearth domination with the Playstation 3.

"This is an area we're going to be building out — reality shows and other areas that would live within the PlayStation Network, and only PlayStation consumers would be able to download them," Koller said. "We're starting to turn the PlayStation Network into an actual network as defined by what you'd expect from an HBO perspective where new and interesting content constantly breaks through."

Koller said they're using the network as their "north star" for original programming and will launch their first show in the coming months. He added that although the first programs will be catered to gamers, it hopes to see a broader scope if the idea catches on.

Sony also plans to continue pushing PlayStation Home — the PS3's baked-in Second Life-like ungame where users can customize their avatars and wander around a virtual world with other Home users. While Second Life has lost much of its hype in recent years, Sony said Home has proven to a profitable endeavor by letting advertisers into the virtual world and charging users for customization.

"It's amazing to me that someone would by a 50 cent chair for their PlayStation Home apartment with real money, but the revenue that comes from that is significant." ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.