Feeds

Data Robotics names new CEO

Drobo maker co-founder replaced

HP ProLiant Gen8: Integrated lifecycle automation

Data Robotics has hired Tom Buiocchi as its new CEO, replacing founder Geoff Barrall.

Data Robotics produces the Drobo products, data robots that provide multi-drive external storage. Almost 100,000 Drobos have been sold, and founder Geoff Barral has been its CEO since 2005.

Tom Buiocchi's last executive business role was at Brocade, where he was VP for world-wide marketing. Since leaving Brocade, he has had consultancy roles, being an executive in residence at Mohr Davidow Ventures, consulting with portfolio companies and assessing investment opportunities in the enterprise and data center technology markets.

It looks like Geoff Barrall has been dumped. Buiocchi said: "I am thrilled to join the company and look forward to building on the vision and innovation that Geoff brought to Data Robotics."

Board chairman Aneel Bhusri said: "Geoff has done a tremendous job creating an exciting, dynamic company which is approaching 100,000 units sold and is on track for continued growth. The board is very appreciative of his achievement." That really sounds like "Thank you and good night."

Bhusri went on to say: "Tom's appointment as CEO marks an important milestone for Data Robotics. His competitive nature underlies his proven track record of building successful organizations and delivering strong growth, both of which will be critical in bringing Data Robotics to the next level of success."

Barrall founded and led BlueArc to success as a hardware-accelerated NAS supplier. So there seems no reason not to suppose that he has a competitive nature, a proven track record of "building successful organizations and delivering strong growth." So why is Buiocchi needed? We must surely ask that question since Buiocchi has not been a CEO of a company before and therefore has no track record at CEO level. Data Robotics' board is taking quite a gamble in not appointing a seasoned CEO.

We met Barrall within the last two months and there was no mention of any CEO-level change. He commented on a recent $10m E-round of funding, saying it was good to have extra cash for business development. That round brought in a new investor to Data Robotics: Focus Ventures.

There is an interesting connection between Barrall and Buiocchi's previous employer, Brocade. Barrall is an executive consultant to the executive team at Brocade. He also sat on the board of advisors for Data Domain, and he sits on the advisory boards for NeoPath and Nexsan.

We're told by a Drobo spokesperson that Barrall is: "Still working at Data Robotics. He's still on the payroll." But the spokesperson couldn't or wouldn't say why the CEO change has been made or what Barrall's working responsibilities are. The Data Robotics release makes no mention of any role for Barrall at Data Robotics or offers of best wishes for his future, which leads us to suppose that there could have been contention over some issue which has led to his replacement. If he was going to step back and be active at a board advisory level with other companies, surely the statement would have said that.

Buiocchi started work as CEO today and will probably be available to comment on his appointment in the new year. ®

Reducing security risks from open source software

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
Carbon tax repeal won't see data centre operators cut prices
Rackspace says electricity isn't a major cost, Equinix promises 'no levy'
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.