Feeds

Motorola joins industry of shopkeepers

Shop4Apps slips out onto the net

Boost IT visibility and business value

Motorola's own Android application store has slipped out onto the net. Although it was hastily removed, it proves that the company still has aspirations to play with the big boys.

Shop4Apps was spotted by Android and Me, who managed to grab several screen-shots before Motorola pulled the store from public view. It was enough to show that Motorola will be allowing window-shopping and buying through a web browser, as well as the on-device approach favoured by Google's store.

There's a fair argument for web-based browsing - we don't know what proportion of applications for the iPhone are bought on the move - only Apple knows that - but we'd bet the majority of purchases come through iTunes on a desktop computer.

But running your own application store shows aspirations of service provision: Nokia and Samsung might run their own stores but most manufacturers are happy to leave that kind of work to the network operator. Motorola clearly doesn't want to be bracketed with "most manufacturers".

But replicating the application vetting process and making developers deal with multiple stores is going to dilute the market for all - more money spent testing and listing means less money spent on decent applications. This kind of thing makes Symbian's approach look more sensible - one central warehouse from which multiple stores derive their content.

But the real world seems to cope with multiple retail outlets, so why not in cyberspace? Perhaps Motorola's store will be the kind of upmarket place where farting and wet t-shirts are banned. It's an interesting thought, but it's unlikely as long as such applications continue to top the charts. ®

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.