Feeds

Chocolate Factory does url shortening

Toolbar, FeedBurner get Goo.gl

Build a business case: developing custom apps

Google has launched its own url-shortening service along the lines of TinyURL and Bit.ly.

Dubbed Goo.gl, the service is available with the latest versions of Google's browser toolbar and FeedBurner RSS service, both released today.

A URL shortener lets you shrink lengthy web addresses into just a few characters. They've become quite popular in recent months now that so many people have given themselves Web2.0rhea. With a service like Twitter, which allows only 140 characters per post, a url shortener saves much-needed room for additional banality.

New incarnations of the Google Toolbar and FeedBurner let you share links with others via various so-called social networking services, including, yes, Twitter. Google believes users will "benefit from a shortener that is easily accessible." Tight integration, the company says in a blog post, makes "it faster and easier to share, post, and email links."

But of course, the company also believes it's better at url shortening than anyone else in the world.

Because the service is built atop Google's famously distributed infrastructure, the company continues, it will be provide "stability," "security," and "speed."

We will leave the stability and speed bits to the land of marketing fluff. But certainly, Google is better equipped than most to address the security issue. The company says that shortened urls are automatically checked to see if they resolve to malicious sites.

The new service cannot be used in tandem with services other than Toolbar and Feedburner. At least not yet. "If the service proves useful, we may eventually make it available for a wider audience in the future," Google says. ®

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.