Chocolate Factory does url shortening
Toolbar, FeedBurner get Goo.gl
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Google has launched its own url-shortening service along the lines of TinyURL and Bit.ly.
Dubbed Goo.gl, the service is available with the latest versions of Google's browser toolbar and FeedBurner RSS service, both released today.
A URL shortener lets you shrink lengthy web addresses into just a few characters. They've become quite popular in recent months now that so many people have given themselves Web2.0rhea. With a service like Twitter, which allows only 140 characters per post, a url shortener saves much-needed room for additional banality.
New incarnations of the Google Toolbar and FeedBurner let you share links with others via various so-called social networking services, including, yes, Twitter. Google believes users will "benefit from a shortener that is easily accessible." Tight integration, the company says in a blog post, makes "it faster and easier to share, post, and email links."
But of course, the company also believes it's better at url shortening than anyone else in the world.
Because the service is built atop Google's famously distributed infrastructure, the company continues, it will be provide "stability," "security," and "speed."
We will leave the stability and speed bits to the land of marketing fluff. But certainly, Google is better equipped than most to address the security issue. The company says that shortened urls are automatically checked to see if they resolve to malicious sites.
The new service cannot be used in tandem with services other than Toolbar and Feedburner. At least not yet. "If the service proves useful, we may eventually make it available for a wider audience in the future," Google says. ®
COMMENTS
TO use an absolutely terrible and highly offensive analogy...
Where would we be. Think about it... motorways, affordable cars, more and cheaper land, the rocket, the jet plane...
Fro this end of history we take all these things for granted, but in another era, not so long ago, all of this was brand new and all of it was promised for only a small price of an entire nation's soul.
Granted the analogy isn't perfect, however the point remains: allowing what might be loosely termed bad behaviour, or the "evil" of allowing one corporation to be the final arbiter of what information you are allowed to find on the internet, in exchange for a few trifles and trinkets is at the very best short-sighted and at worst wilfully ignorant of how these sort of things turn out. When a single entity controls your access to information, as Google is trying to do right now, you are no longer free.
Think it through
"Where would we be without Google"? Come on. Continue the thought and stop being a sheep...
Where /will/ we be with Google?
You're going to wake up in your bed, chained to it.
They're taking over the internet and they're doing it unopposed. Worse, sheeple are still bahhing about how they saved the world from M$ dependency. Whether that is true or not (and it's debatable), they have assumed the mantel of the globally dominating mega-corp.
Is some poor, sad, sheep now going to seriously suggest "choice" as a defence for these technological carnivores?
I don't click on tinyURLSs
If you can't cut-and-paste a real URL, don't expect me to click on anything else.
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