Feeds

IT first to abandon Tiger Woods sponsorship

Outsourcer says affairs don't rub with image

The Power of One Brief: Top reasons to choose HP BladeSystem

Of the countless companies sponsoring Tiger Woods these days, you'd think a global outsourcing company would find revelations of the golfer's allegedly numerous extramarital affairs the least incongruous with its corporate image.

Alas, such self-reflective logic has little place in these matters. The technology services and outsourcing firm, Accenture, has become the first of Woods' sponsors to dump him completely in the wake of his hot, steamy sex controversy.

Tiger Woods and Accenture

Accenture (inadvertently) explains why it's ditching Tiger Woods

Woods has represented Accenture in print adverts as its "world symbol of ultimate high performance" for the past six years. But on Sunday, the company issued a brief statement saying the man is no longer the right metaphor for the job:

Given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representation for its advertising. Accenture said that it wishes only the best for Tiger Woods and his family.

The company said it will "immediately" transition to a new Woods-less advertising campaign, launching later in 2010. Apparently, Accenture thinks a Tiger Woods connection would leave an easy opening for desperate hacks to poke fun at.

Not everyone has a case of mourning Woods, however. Nike — the shoe folks — indicated it intends to ride out the storm until something like a kid getting stuck in a balloon or a pretty white girl being kidnapped inevitably steers US public attention elsewhere. Other hawksters like Gillette plan to phase out Woods propaganda while he takes a break from golf. ®

Seven Steps to Software Security

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
OKCupid: 'The MYTH of COMPATIBILITY is as good as the TRUTH'
Experiments on users show lonely hearts are shallow ones
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.