Feeds

IT first to abandon Tiger Woods sponsorship

Outsourcer says affairs don't rub with image

Choosing a cloud hosting partner with confidence

Of the countless companies sponsoring Tiger Woods these days, you'd think a global outsourcing company would find revelations of the golfer's allegedly numerous extramarital affairs the least incongruous with its corporate image.

Alas, such self-reflective logic has little place in these matters. The technology services and outsourcing firm, Accenture, has become the first of Woods' sponsors to dump him completely in the wake of his hot, steamy sex controversy.

Tiger Woods and Accenture

Accenture (inadvertently) explains why it's ditching Tiger Woods

Woods has represented Accenture in print adverts as its "world symbol of ultimate high performance" for the past six years. But on Sunday, the company issued a brief statement saying the man is no longer the right metaphor for the job:

Given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representation for its advertising. Accenture said that it wishes only the best for Tiger Woods and his family.

The company said it will "immediately" transition to a new Woods-less advertising campaign, launching later in 2010. Apparently, Accenture thinks a Tiger Woods connection would leave an easy opening for desperate hacks to poke fun at.

Not everyone has a case of mourning Woods, however. Nike — the shoe folks — indicated it intends to ride out the storm until something like a kid getting stuck in a balloon or a pretty white girl being kidnapped inevitably steers US public attention elsewhere. Other hawksters like Gillette plan to phase out Woods propaganda while he takes a break from golf. ®

Security for virtualized datacentres

More from The Register

next story
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.