Feeds

Yahoo! apes! Google! with! more! Web2.0rhea!

Tweets upon Tweets

Internet Security Threat Report 2014

Yahoo! has answered Google's brand new "real-time" search interface, adding, yes, Tweets to the primary results that turn up when you run a query on its lame duck search engine.

"Starting today, you will see recent tweets directly integrated on the Web search result page when you search for buzzy topics," Yahooligans Ivan Davtchev and Shiv Ramamurthi wrote on the official Yahoo! search blog.

Results pages already offer a Yahoo! News shortcut that links to ostensibly relevant Tweets, but now they're linking straight to Tweets deems less newsy. "You can still see relevant tweets about the most popular topics in the news in the expanded Yahoo! News shortcut with Twitter, which combines news articles, images, videos, and tweets," the post continues.

"[But] now, you can see tweets about some of the less popular buzzing topics directly in the search results, usually at the bottom of the page, and you may see those tweets less frequently."

Unlike Google and Microsoft, Yahoo! is not paying Twitter for direct access to its "Firehose" of Web2.0rhea. It's using the public Twitter API. Yahoo! tells us this will not effect Tweet freshness. "There isn’t a significant difference in time delay between Firehose and public APIs," Yahoo! said in an email. "The only difference is the amount of data available – access to the Twitter Firehose provides more data, which could lead to even better relevance. However, a well designed algorithm would perform well in either case, which is what allows us to pick relevant tweets."

In its blog post, the company says the news service is designed to provide access to older as well as newer Tweets. "We continuously keep track of queries searched on Yahoo!, and when there is a spike in interest in a topic, our search algorithm selects relevant tweets to show on the search results page, either as a part of the Yahoo! News shortcut or in a Twitter section," the post says.

"The age of the tweets will vary - some will be a minute old, while others may be hours old. Our goal is to feature interesting Twitter content that is relevant to your query and complements the other results you find on the search page."

Like Yahoo!, Google is integrating Twitter results into its main results page. Microsoft, however, displays them on a separate page. ®

Update: This story has been updated with comment from Yahoo!

Providing a secure and efficient Helpdesk

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.