Feeds

Yahoo! apes! Google! with! more! Web2.0rhea!

Tweets upon Tweets

Security for virtualized datacentres

Yahoo! has answered Google's brand new "real-time" search interface, adding, yes, Tweets to the primary results that turn up when you run a query on its lame duck search engine.

"Starting today, you will see recent tweets directly integrated on the Web search result page when you search for buzzy topics," Yahooligans Ivan Davtchev and Shiv Ramamurthi wrote on the official Yahoo! search blog.

Results pages already offer a Yahoo! News shortcut that links to ostensibly relevant Tweets, but now they're linking straight to Tweets deems less newsy. "You can still see relevant tweets about the most popular topics in the news in the expanded Yahoo! News shortcut with Twitter, which combines news articles, images, videos, and tweets," the post continues.

"[But] now, you can see tweets about some of the less popular buzzing topics directly in the search results, usually at the bottom of the page, and you may see those tweets less frequently."

Unlike Google and Microsoft, Yahoo! is not paying Twitter for direct access to its "Firehose" of Web2.0rhea. It's using the public Twitter API. Yahoo! tells us this will not effect Tweet freshness. "There isn’t a significant difference in time delay between Firehose and public APIs," Yahoo! said in an email. "The only difference is the amount of data available – access to the Twitter Firehose provides more data, which could lead to even better relevance. However, a well designed algorithm would perform well in either case, which is what allows us to pick relevant tweets."

In its blog post, the company says the news service is designed to provide access to older as well as newer Tweets. "We continuously keep track of queries searched on Yahoo!, and when there is a spike in interest in a topic, our search algorithm selects relevant tweets to show on the search results page, either as a part of the Yahoo! News shortcut or in a Twitter section," the post says.

"The age of the tweets will vary - some will be a minute old, while others may be hours old. Our goal is to feature interesting Twitter content that is relevant to your query and complements the other results you find on the search page."

Like Yahoo!, Google is integrating Twitter results into its main results page. Microsoft, however, displays them on a separate page. ®

Update: This story has been updated with comment from Yahoo!

Business security measures using SSL

More from The Register

next story
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.