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Music industry website debut turns into a mosh pit

Q. Are we crocked, then? A. We are Vevo!

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The debut of major record label-owned music site Vevo went awry this week after the site struggled to cope with demand.

In a statement, Vevo blamed unexpectedly high-demand for accessibility problems.

The traffic Vevo.com is experiencing right now has exceeded even our largest expectations and is multiple orders of magnitude above what any other online video service has generated at its launch. The VEVO team is working diligently to enhance the infrastructure required to more than meet the demands of the tens of millions of users who are trying to access the site on day one.

Blogger Peter Kafka argued Vevo would have been better to go through a trial period like TV streaming media site Hulu, rather then a grand opening. Vevo is co-owned by three of the four major labels and hosted by YouTube with content being initially provided by Universal Music Group.

Its launch has been restricted by geography but even so demand has seemingly outstripped supply. Vevo.com is a new hub for music videos but the content is served up by YouTube, so problems with Vevo.com haven't stopped music fans from actually watching videos.

Site availability problems are generally caused by one of three problems: insufficient bandwidth, poor coding or not enough server grunt. Netcraft is not yet tracking server uptime on Vevo but it does record that the web server software powering the site was upgraded from IIS 6 to IIS 7 on Wednesday. ®

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