Feeds

Google abandons Search

Swaps Hive Mind for nevermind

Website security in corporate America

How noise defeated the cleverest engineers on Earth

Since 2005 Google has relied heavily on Wikipedia to mask the flaws introduced by its inability to deal with noise. The thinking behind this is that the typical punter just wants to know something quickly, and Wikipedia will give them a rough and ready answer, and links for further reading. It may as well have hardwired Wikipedia to the "I'm Feeling Lucky" button.

But the onslaught of Web2.0rhea - the relentless real-time noise exemplified by Twitter - appears to be the straw that finally broke the camel's back. This is really quite something. Twitter remains a fairly minor social network, with only half as many active users as the most popular Facebook application, and it wouldn't get into a Facebook App Top 10 - yet it was enough to prompt Google to inject a live self-updating feed of real-time garbage into its once-hallowed SERPS.

(The No.1 Facebook App is Farmville, if you're interested, with 69 million active users a month. No, I didn't know that either.)

T-shirt alert

It's no coincidence, and you couldn't really get a clearer expression of "We've Given Up".

Years ago we mused that it was the lack of specificity that would ultimately doom Google. It had set itself a mission to collect and organise the world's information. But most of this wasn't worth collecting - and Google just wasn't clever enough to differentiate between good and bad, and so was unable to organise it. This was not an original thought - it just seems like it today.

So Google is dead. It has no more magic at its disposal than a Balfour Beatty or a Saatchi and Saatchi, and no more moral authority. Could someone please inform President Obama, and the Conservative Party?

Competition

To mark this historic occasion, a Reg T-shirt goes to the best spoof of a Google-style cartoon logo which we can use to commemorate December 7th, the day Google gave up on search. A bit like this, but funnier:

Artwork and chest size here, please. ®

Protecting against web application threats using SSL

More from The Register

next story
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
'People have forgotten just how late the first iPhone arrived ...'
Plus: 'Google's IDEALISM is an injudicious justification for inappropriate biz practices'
Mathematica hits the Web
Wolfram embraces the cloud, promies private cloud cut of its number-cruncher
Mozilla shutters Labs, tells nobody it's been dead for five months
Staffer's blog reveals all as projects languish on GitHub
SUSE Linux owner Attachmate gobbled by Micro Focus for $2.3bn
Merger will lead to mainframe and COBOL powerhouse
iOS 8 Healthkit gets a bug SO Apple KILLS it. That's real healthcare!
Not fit for purpose on day of launch, says Cupertino
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.