Feeds

Google abandons Search

Swaps Hive Mind for nevermind

Choosing a cloud hosting partner with confidence

How noise defeated the cleverest engineers on Earth

Since 2005 Google has relied heavily on Wikipedia to mask the flaws introduced by its inability to deal with noise. The thinking behind this is that the typical punter just wants to know something quickly, and Wikipedia will give them a rough and ready answer, and links for further reading. It may as well have hardwired Wikipedia to the "I'm Feeling Lucky" button.

But the onslaught of Web2.0rhea - the relentless real-time noise exemplified by Twitter - appears to be the straw that finally broke the camel's back. This is really quite something. Twitter remains a fairly minor social network, with only half as many active users as the most popular Facebook application, and it wouldn't get into a Facebook App Top 10 - yet it was enough to prompt Google to inject a live self-updating feed of real-time garbage into its once-hallowed SERPS.

(The No.1 Facebook App is Farmville, if you're interested, with 69 million active users a month. No, I didn't know that either.)

T-shirt alert

It's no coincidence, and you couldn't really get a clearer expression of "We've Given Up".

Years ago we mused that it was the lack of specificity that would ultimately doom Google. It had set itself a mission to collect and organise the world's information. But most of this wasn't worth collecting - and Google just wasn't clever enough to differentiate between good and bad, and so was unable to organise it. This was not an original thought - it just seems like it today.

So Google is dead. It has no more magic at its disposal than a Balfour Beatty or a Saatchi and Saatchi, and no more moral authority. Could someone please inform President Obama, and the Conservative Party?

Competition

To mark this historic occasion, a Reg T-shirt goes to the best spoof of a Google-style cartoon logo which we can use to commemorate December 7th, the day Google gave up on search. A bit like this, but funnier:

Artwork and chest size here, please. ®

Internet Security Threat Report 2014

More from The Register

next story
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
You stupid BRICK! PCs running Avast AV can't handle Windows fixes
Fix issued, fingers pointed, forums in flames
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?