Feeds

Cisco: We're not a smartphone maker

Or a storage biz

Boost IT visibility and business value

Cisco isn't interested in competing against Apple or Research in Motion by selling a smartphone of its own, the company's CEO John Chambers said on Tuesday.

During an analyst day media lunch at Cisco's HQ in San Jose, the company's top boss said it's content just soaking in profits from the added network demand smartphones are sending data centers and service providers.

In addition, Cisco isn't confident that it could rise to the top of the heap with its own smartphone — a goal that must be seen as feasible before the company will enter uncharted territory, Chambers noted.

"We love the way that Apple, RIM, and Microsoft, are loading the networks and want to interop within that. But when we enter markets, we enter to be number one or number two. With our target market of 40 per cent that's really not an option."

Chambers also suggested the company won't enter the storage market anytime soon and run afoul of EMC, despite its expanded interest in becoming a one-stop shop for data center kit. When asked if Cisco can expand without making storage, Chambers said: "Yes, and we could have done it ultimately without doing servers as well if we could have gotten as tight of a partnership as I hoped we would have been able to do with an IBM or an HP. With an EMC partnership, the answer is yes."

Chambers said he uses General Electric, which recently dumped its control of NBC Universal on Comcast's lap, as a negative model on how to do acquisitions. He said that any biz Cisco jumps into must firmly be grounded in the networking core, rather than GE's scattered portfolio "where the lightbulbs don't tie into the jet engines." ®

Build a business case: developing custom apps

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.