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MS Jingle Bell bus rattles past Reg Towers

Sugababes sweeten the Windows 7 experience

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Having decided that Family Guy wasn't exactly the right way to punt Windows 7, Microsoft has decided to get down wiv da kidz by sponsoring the The Jingle Bell Ball - a musical extravaganza this weekend featuring luminaries such as Lady Gaga, Janet Jackson, Miley Cyrus and the Backstreet Boys.

To prove just how happening and now Windows 7 is, the event has a promotional bus roaming London's mean streets, which yesterday rattled past Vulture Central radiating Xmas cheer and operating system goodness:

The Capital Radio/Windows 7 Jingle Bell bus

To sweeten the Windows 7 experience, MS has brought on board gig participants Sugababes, who previously agreed - presumably in return for a large financial consideration - to showcase the OS's wonders, and are now wowing to the camera about the benefits of giving your cash to the Beast of Redmond.

Video highlights include "Faster wake up and search", demonstrating just how the awesome power of Windows 7 can bail you out of everyday emergencies such as the chilling "back of a stretch limo en route to the airport and in urgent need of your flight details" scenario.

Rather more useful is the "Personalise Parental control" demonstration, which explains how you can order your PC to shut down for a predetermined interval, thereby preventing wide-eyed kids from accidental exposure to cheesy Windows 7 promotions. Works for us. ®

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So this isn't a real bus then?

Its just driving round London as a mobile billboard, adding to traffic, adding pollution, using fuel etc?

In other words just a graphical presentation that just detracts frrom the performance of the system?

Now I think of it: how very appropriate!

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@anon 23:28

Sounds like a better metaphor for Apple to me... You can't do what you want - only what people think you should do, you're locked into a nasty white box, and you look like a complete git while doing it.

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Apparently, I need a title

Actually, that sounds much more like the previous US administration/Current Labour government to me.

I guess the Apple metaphor would be that you get to ride in the back of a very large stretch hummer, but with no control over the destination and only 3 channels on the TV.

We're waiting for the linux one, but that has yet to leave the driveway and get onto the road... ;O)

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