Feeds

Time pops tablets to take magazines electronic

Haven't we already tried that?

New hybrid storage solutions

Time Inc. has seen the future, and it's electronic magazines rendered on an Apple tablet, assuming Apple ever makes one.

The publisher has been working out how to sell magazines in an electronic format. It reckons advertisers will pay extra for video inserts, while punters will want access to more pictures and video content - so a bit like a web page only with more touching, as the breathless video demonstrates:

It's not clear why we need a new interface to read magazines - designed using Adobe's AIR - when the web already does a pretty good job of providing multimedia content. Zinio offers a pretty interface for electronic versions of magazines, though it's PC only.

But Time is betting that tablet devices are going to be big, and will need specialist content to take advantage of them. It's probably not coincidence that the Editor of Sports Illustrated, Terry McDonell was interviewed by TechCrunch on the subject, given the CrunchPad would have made an ideal platform for the kind of content envisioned by Time, if it had only existed.

Mr. McDonell is adamant that punters are desperate to pay more money for the digital version of Sports Illustrated, as well as the other Time titles, though even he admits that their market research is "in no way scientific".

The lack of suitable hardware (the demonstrations run on a Windows-based Tablet PC) and inevitable competition from the web makes us dubious to say the least. Making electronic magazines incompatible with the latest eBook readers seems counter intuitive, but who's going to buy the Swimsuit Edition for display in glorious greyscale? ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.