Feeds

Time pops tablets to take magazines electronic

Haven't we already tried that?

Choosing a cloud hosting partner with confidence

Time Inc. has seen the future, and it's electronic magazines rendered on an Apple tablet, assuming Apple ever makes one.

The publisher has been working out how to sell magazines in an electronic format. It reckons advertisers will pay extra for video inserts, while punters will want access to more pictures and video content - so a bit like a web page only with more touching, as the breathless video demonstrates:

It's not clear why we need a new interface to read magazines - designed using Adobe's AIR - when the web already does a pretty good job of providing multimedia content. Zinio offers a pretty interface for electronic versions of magazines, though it's PC only.

But Time is betting that tablet devices are going to be big, and will need specialist content to take advantage of them. It's probably not coincidence that the Editor of Sports Illustrated, Terry McDonell was interviewed by TechCrunch on the subject, given the CrunchPad would have made an ideal platform for the kind of content envisioned by Time, if it had only existed.

Mr. McDonell is adamant that punters are desperate to pay more money for the digital version of Sports Illustrated, as well as the other Time titles, though even he admits that their market research is "in no way scientific".

The lack of suitable hardware (the demonstrations run on a Windows-based Tablet PC) and inevitable competition from the web makes us dubious to say the least. Making electronic magazines incompatible with the latest eBook readers seems counter intuitive, but who's going to buy the Swimsuit Edition for display in glorious greyscale? ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.