Feeds

Microsoft backs away from Murdoch love-in

Not ready to go exclusive? Or not rich enough?

The essential guide to IT transformation

Microsoft does not want to get into bed with Rupert Murdoch after all, with a senior exec telling the FT that Redmond is not interested in securing the Aussie mogul's content for its Bing search engine.

Or at least, Microsoft is not prepared to go exclusive with the hard-nosed Aussie and other media moguls. Not this week, anyway.

Reports last week said that the two firms - who share a common interest in slapping Google - were working on a deal that would lead to News Corp's content only being available through Microsoft's Bing search engine. In exchange for some Microsoft cash, of course.

But Satya Nadella, Microsoft's senior vice-president for online services, told the FT that ringfencing content from Google was "not the thing that would be a benefit to us in the long run."

While she did not comment directly on the putative News Corp deal, she said that getting exclusive-ish access to content was, "not at all a focus for us. We generally are not focused on getting non-Google content."

Which leaves open the question what would be "the thing that would be a benefit to us in the long run."

Nadella's comments came the day after Google tweaked its sort-of pay-per-view system to let publishers limit the amount of their stories users can access through Google news.

It may be that Microsoft balked at the likely cost of securing access to publishers' content.

Google's move may have been looking to cool down Murdoch's anger over the role of search engines in diverting his readers and undermining his ad revenues.

But this small compromise is unlikely to distract Murdoch from his aim of giving Google - and anyone else who looks like them - a sound kicking. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?