Feeds

Microsoft promises 'open' Bing strategy

Silverlight sneaks in

Top three mobile application threats

The catch

The only catch with the Silverlight diet is that this is a Microsoft-only technology. Also, you'll need Microsoft's Visual Studio or Expression to do most of your coding and debugging or design. While there is an Eclipse-based Silverlight project, Eclipse4SL, the question is how deep integration goes with Visual Studio and Expression design suite.

Microsoft played up the fact that Silverlight isn't restricted to just running in Internet Explorer and that it's built on and consumes REST, ATOM and SOAP, and VC1 and H.264 for media content. But that comes in addition to some very Microsoft-specific technologies, such as LINQ and Windows Presentation Foundation that do tie Siverlight into Windows and .NET.

Microsoft defended its use of Silverlight, saying it would be impossible to get the same level of "richness" with AJAX - Google's preferred option and also that of the Web 2.0 in crowd. It picked Silverlight in the spirit of empowerment, not in the spirit of trying to lock a stack in, one of the team leading the spatial mapping work told The Reg.

On Entity Cards and Task Pages, meanwhile, Microsoft is building these itself for now but Nadella made it sound like it's open to third parties helping. Currently, third parties are simply providing the data the cards and pages pull in. Nadella said Microsoft's goal is to take what it called "proprietary" content and information that's indexable or crawlable and use it in a query stream.

How Microsoft opens up the building of cards and pages to outsiders is difficult to tell. Until then, it sounds like Microsoft will rely on deals with content partners to open up their repositories and supply the information needed to make the whole idea work.

Nadella noted, however, that the goal is not to simply get content deemed "non Google" to achieve differentiation. He also wouldn't comment on reports Microsoft might pay for News International content the news giant's ripped from Google.

Aggregation master

Ultimately, the cards and pages see Bing playing the role of content aggregator. Microsoft is filtering its own search results, looking for commonly searched topics and clusters of searches to group together information considered relevant. Natella told The Reg: "There are garaged information sources, the problem in the past is how do you go from query to aggregated source.

"If you have enough annotations around a query in terms of your understanding you can do a better job of ranking even structured information. We've redefined our ranking problem to include a lot of structured information and optimized that - we will keep at it."

According to Nadella, Microsoft's growing Bing annotations infrastructure is designed to automate the presentation of structured results. "We've built an infrastructure for curating large amounts of structured data - we have significant systems investment as opposed to human creation," he told press earlier.

"That said there needs to be a continuous set of technology advances so bad data doesn't come across so freshness isn't an issue...this notion of structured data is an entirely new area were we are making investments in automating it." ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.