Feeds

Yahoo! to juice Facebook fusion

Deeper integration with Facebook Connect

Top three mobile application threats

Yahoo! will begin sucking down more Facebook user data across its stable of websites in a bid to keep overlapping audiences clicking on its pages longer.

The search firm said that sometime in the first half of 2010, it will begin "deeply" integrating with the Facebook Connect service across Yahoo! websites such as Mail, News, Finance, and Sports.

Yahoo! already has some hooks into Facebook's social network, such as letting users post Facebook status updates and preview messages from Facebook friends via the Yahoo! homepage.

The company said future integration will let social-networking sorts shuttle more content between most Yahoo! websites and Facebook, such as sharing photos from Flickr or comments on news stories.

"As the place where over 500 million people visit every month, Yahoo!'s goal is to bring together social experiences from across the web, and provide one place for people to access information and stay in touch with the people they care about most," wrote Jim Stoneham, veep of Yahoo! communities in a Wednesday blog post.

But more importantly to Yahoo!, it keeps traffic from straying when users when feel an urge to navel gaze on a social network.

Facebook Connect, introduced last year, is a set of APIs that let third-party websites use Facebook credentials outside the social networker's web domain. The service has been adopted by other major online traffickers such as YouTube, Yelp, and Xbox Live. ®

Build a business case: developing custom apps

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.