Nokia maps out next 12 months
Better UIs, downmarket Symbian and flat growth
Nokia has laid out its plans for the next year, expecting to maintain its market share in handsets and infrastructure while the industry grows slightly.
Handset volumes, across the industry, will apparently rise by about ten percent over the next twelve months. Nokia reckons it can maintain its 38 per cent market share with a completely-redesigned Symbian UI and a computer running Meamo 6, along with more touch screens and the tiny keyboards so beloved of Americans.
That 38 per cent is by volume, but Nokia reckons it can increase its share of the more lucrative end of the market during 2010. It aims to achieve this with a complete re-engineering of the Symbian user interface, which should be launched by the middle of the year. It is also planning a Meamo-6-based mobile computer with an "iconic" UI, to hit the shops around the same time.
Nokia also reckons Symbian is ready for its downmarket push:
As an operating system, Symbian has reach and flexibility like no other platform, and we have measures in place to push smartphones down to new price points globally
That push will be backed with more developer tools, and more Ovi, along with more QWERTY keyboards and touch screens everywhere.
The plan plays to Nokia's strengths, and recognises what needs work. However, converting that into actions will be hard. It's going to take more than words to put Nokia back where it used to be. ®