Feeds

Google pockets half of 'unlicensed' news dollars, says study

Murdoch fodder

3 Big data security analytics techniques

Google pockets more than half of the online revenues generated from "unlicensed" newspaper content, according to a new study.

With a report (PDF) released today, the Fair Syndication Consortium says that over a 30-day period in October and November, more than 75,000 websites "reused" at least one newspaper article without sharing revenue with the newspaper. And Google, the study says, accounted for 53 per cent of the ad dollars pulled in by such unlicensed content.

Yahoo!, the second place finisher, accounted for but 19 per cent. The study also fingers Microsoft, AOL, and ad targeting platform Audience Science.

On the 75,195 sites fingered, the Consortium found 112,000 "near-exact copies" of unlicensed articles (meaning reproductions that lifted more than 80 percent of the original article and more than 125 words) and 163,173 "excerpts" (less than 80 per cent of original article and more than 125 words). But in most cases, sites are merely reusing the headline (125 words or less).

Google, of course, would argue that using small portions of an article is fair use. But this doesn't really wash with the likes of Rupert Murdoch.

Blogs, the study says, are a relatively small part of the unlicensed problem. Among the top 1,000 sites reproducing unlicensed content, less than 10 per cent were bloggy things.

Run by Arributor, an anti-online-piracy outfit, the Fair Syndication Consortium is a group of publishers seeking a new means of web syndication that will provide them with a cut of the revenue when articles are shared. Its study tracked the reuse of articles from 157 US newspapers between October 15 and November 15, estimating revenues via ad detection technology. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.