Feeds

Google pockets half of 'unlicensed' news dollars, says study

Murdoch fodder

Beginner's guide to SSL certificates

Google pockets more than half of the online revenues generated from "unlicensed" newspaper content, according to a new study.

With a report (PDF) released today, the Fair Syndication Consortium says that over a 30-day period in October and November, more than 75,000 websites "reused" at least one newspaper article without sharing revenue with the newspaper. And Google, the study says, accounted for 53 per cent of the ad dollars pulled in by such unlicensed content.

Yahoo!, the second place finisher, accounted for but 19 per cent. The study also fingers Microsoft, AOL, and ad targeting platform Audience Science.

On the 75,195 sites fingered, the Consortium found 112,000 "near-exact copies" of unlicensed articles (meaning reproductions that lifted more than 80 percent of the original article and more than 125 words) and 163,173 "excerpts" (less than 80 per cent of original article and more than 125 words). But in most cases, sites are merely reusing the headline (125 words or less).

Google, of course, would argue that using small portions of an article is fair use. But this doesn't really wash with the likes of Rupert Murdoch.

Blogs, the study says, are a relatively small part of the unlicensed problem. Among the top 1,000 sites reproducing unlicensed content, less than 10 per cent were bloggy things.

Run by Arributor, an anti-online-piracy outfit, the Fair Syndication Consortium is a group of publishers seeking a new means of web syndication that will provide them with a cut of the revenue when articles are shared. Its study tracked the reuse of articles from 157 US newspapers between October 15 and November 15, estimating revenues via ad detection technology. ®

Beginner's guide to SSL certificates

More from The Register

next story
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
Google bags OBSCENELY LARGE Times Square ad space for New Year's
Choc Factory pays millions for whacking new digital screen
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.