Feeds

O2 gives birth to GiffGaff in gust of gabble

Commentard customers create great ignorance cache

Gartner critical capabilities for enterprise endpoint backup

GiffGaff, O2's venture into democratic MVNOs, has launched, and its forums are already groaning with customers asking inane questions that other customers struggle to answer.

GiffGaff is supposed to be run by its customers, who can earn credit or cash by answering other customers' questions, signing up more people, or recommending the service - all of which is intended to save the MVNO money for cheaper calls.

Pricing compares well to other SIM-only operations, though GiffGaff is chucking in free data for the first six months or so (no promises) while it polls customers about how much they would like to pay. The usual T&Cs prevent tethering, or use of any streamed services, but presumably that's up for negotiation too.

The do-it-yourself support isn't quite there yet. The problem is that those answering the questions are as ill-informed as those asking them, so ultimately a staff member has to provide a definitive answer: "What is evident is that the Community area is badly structured and a seemingly 'free for all' for comments", as one forum member puts it.

Those answering questions do get a cash reward, though GiffGaff isn't saying how much. The only figures the operator is providing are for signing up a new customer (£5), recommending someone to GiffGaff (£2) and sending a mail to someone saying they really should sign up (50p).

Incentives like that aren't uncommon - 3 will give you a fiver if you sign up a mate - but it will be interesting to see how much customers think they should pay for data and how much GiffGaff starts charging them once the six months is up. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE accused of silencing customer gripes on social media pages
Hello. HELLO. Can EVERYTHING EVERYWHERE HEAR ME?!
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?