Feeds

O2 gives birth to GiffGaff in gust of gabble

Commentard customers create great ignorance cache

Choosing a cloud hosting partner with confidence

GiffGaff, O2's venture into democratic MVNOs, has launched, and its forums are already groaning with customers asking inane questions that other customers struggle to answer.

GiffGaff is supposed to be run by its customers, who can earn credit or cash by answering other customers' questions, signing up more people, or recommending the service - all of which is intended to save the MVNO money for cheaper calls.

Pricing compares well to other SIM-only operations, though GiffGaff is chucking in free data for the first six months or so (no promises) while it polls customers about how much they would like to pay. The usual T&Cs prevent tethering, or use of any streamed services, but presumably that's up for negotiation too.

The do-it-yourself support isn't quite there yet. The problem is that those answering the questions are as ill-informed as those asking them, so ultimately a staff member has to provide a definitive answer: "What is evident is that the Community area is badly structured and a seemingly 'free for all' for comments", as one forum member puts it.

Those answering questions do get a cash reward, though GiffGaff isn't saying how much. The only figures the operator is providing are for signing up a new customer (£5), recommending someone to GiffGaff (£2) and sending a mail to someone saying they really should sign up (50p).

Incentives like that aren't uncommon - 3 will give you a fiver if you sign up a mate - but it will be interesting to see how much customers think they should pay for data and how much GiffGaff starts charging them once the six months is up. ®

Intelligent flash storage arrays

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.