Feeds

Microsoft enlists faceless girl band as face of Windows 7

Leather-clad Sugababes shove OS through revolving door

High performance access to file storage

The Sugababes may be clumsily plodding along without any original members left in their line-up, but that hasn't stopped Microsoft from enlisting Heidi, Amelle and Jade (who they?) to big up Windows 7.

As usual Microsoft has completely misjudged its audience with the company's latest marketing campaign.

It's already been insisting that you (yes, YOU) "invented" Windows 7 in a series of ill-conceived TV and print ads - when we all know it was really Steve Jobs. Before that there were the Tupperware parties from hell and a brief yet ultimately tragic fling with Family Guy.

But it doesn't end there for the good upstanding citizens of Great Britain - now Microsoft brings us the delights of the Sugababes too.

Interpublic agency UM is behind a campaign to encourage listeners of ballad-heavy UK radio station Heart to visit a website dubbed "Sugababes love Windows 7" to suggest locations for the girl band to perform in.

Aln Sugar's not a Sugababe

Sadly, Alan Sugar isn't part of the latest Sugababes line-up

The winner gets rewarded with the Sugababes playing an "intimate" gig presumably in their living room, on the toilet or somewhere else very small.

If that doesn't excite you enough, there's also the Windows 7-sponsored Jingle Bell Ball next month taking place at the O2 arena, which features among other groups Sugababes, who according to the blurb "are one of the best pop bands of the decade".

Apparently rolling out a leather-clad girl band as the face of Microsoft's latest operating system proves that Windows 7 really is the customer's "idea" - well, according to MS consumer and online flak Paul Davies that is.

The Sugababes three's-definitely-a-crowd-line-up has gone through lots of changes in the past ten years. All of which might lead us to shoehorn in a reference to Microsoft giving itself a facelift by ditching Vista and moving onto Windows 7. But we're not in the mood for taking such a cheap dig at Redmond. ®

High performance access to file storage

More from The Register

next story
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.