Feeds

Microsoft enlists faceless girl band as face of Windows 7

Leather-clad Sugababes shove OS through revolving door

Internet Security Threat Report 2014

The Sugababes may be clumsily plodding along without any original members left in their line-up, but that hasn't stopped Microsoft from enlisting Heidi, Amelle and Jade (who they?) to big up Windows 7.

As usual Microsoft has completely misjudged its audience with the company's latest marketing campaign.

It's already been insisting that you (yes, YOU) "invented" Windows 7 in a series of ill-conceived TV and print ads - when we all know it was really Steve Jobs. Before that there were the Tupperware parties from hell and a brief yet ultimately tragic fling with Family Guy.

But it doesn't end there for the good upstanding citizens of Great Britain - now Microsoft brings us the delights of the Sugababes too.

Interpublic agency UM is behind a campaign to encourage listeners of ballad-heavy UK radio station Heart to visit a website dubbed "Sugababes love Windows 7" to suggest locations for the girl band to perform in.

Aln Sugar's not a Sugababe

Sadly, Alan Sugar isn't part of the latest Sugababes line-up

The winner gets rewarded with the Sugababes playing an "intimate" gig presumably in their living room, on the toilet or somewhere else very small.

If that doesn't excite you enough, there's also the Windows 7-sponsored Jingle Bell Ball next month taking place at the O2 arena, which features among other groups Sugababes, who according to the blurb "are one of the best pop bands of the decade".

Apparently rolling out a leather-clad girl band as the face of Microsoft's latest operating system proves that Windows 7 really is the customer's "idea" - well, according to MS consumer and online flak Paul Davies that is.

The Sugababes three's-definitely-a-crowd-line-up has gone through lots of changes in the past ten years. All of which might lead us to shoehorn in a reference to Microsoft giving itself a facelift by ditching Vista and moving onto Windows 7. But we're not in the mood for taking such a cheap dig at Redmond. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.