Feeds

Microsoft enlists faceless girl band as face of Windows 7

Leather-clad Sugababes shove OS through revolving door

Internet Security Threat Report 2014

The Sugababes may be clumsily plodding along without any original members left in their line-up, but that hasn't stopped Microsoft from enlisting Heidi, Amelle and Jade (who they?) to big up Windows 7.

As usual Microsoft has completely misjudged its audience with the company's latest marketing campaign.

It's already been insisting that you (yes, YOU) "invented" Windows 7 in a series of ill-conceived TV and print ads - when we all know it was really Steve Jobs. Before that there were the Tupperware parties from hell and a brief yet ultimately tragic fling with Family Guy.

But it doesn't end there for the good upstanding citizens of Great Britain - now Microsoft brings us the delights of the Sugababes too.

Interpublic agency UM is behind a campaign to encourage listeners of ballad-heavy UK radio station Heart to visit a website dubbed "Sugababes love Windows 7" to suggest locations for the girl band to perform in.

Aln Sugar's not a Sugababe

Sadly, Alan Sugar isn't part of the latest Sugababes line-up

The winner gets rewarded with the Sugababes playing an "intimate" gig presumably in their living room, on the toilet or somewhere else very small.

If that doesn't excite you enough, there's also the Windows 7-sponsored Jingle Bell Ball next month taking place at the O2 arena, which features among other groups Sugababes, who according to the blurb "are one of the best pop bands of the decade".

Apparently rolling out a leather-clad girl band as the face of Microsoft's latest operating system proves that Windows 7 really is the customer's "idea" - well, according to MS consumer and online flak Paul Davies that is.

The Sugababes three's-definitely-a-crowd-line-up has gone through lots of changes in the past ten years. All of which might lead us to shoehorn in a reference to Microsoft giving itself a facelift by ditching Vista and moving onto Windows 7. But we're not in the mood for taking such a cheap dig at Redmond. ®

Remote control for virtualized desktops

More from The Register

next story
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
Bible THUMP: Good Book beats Darwin to most influential tome title
Folio Society crowns fittest of surviving volumes
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?