Feeds

Apple ramps up share of US retail PC sales takings

Kerching! - for the moment

  • alert
  • submit to reddit

3 Big data security analytics techniques

Apple accounted for just under half - 48 per cent - of all the money spent on desktop computers in US retailers during October 2009, market watcher NPD has revealed.

That figure is a gain on the 33 per cent of revenue Apple took in October 2008.

It's not all good news for the company: revenues from Apple laptops dropped from 38 per cent to 34 per cent, year on year, according to NPD numbers quoted by Betanews. Windows 7's launch undoubtedly fuelled new laptop purchases.

The desktop market isn't as big as the mobile one and it's getting smaller all the time, so the success in the laptop arena is more important to Apple than winning in the desktop space. But NPD's numbers do highlight the manufacturer's ability to get punters to pay for relatively pricey computers, indicating the Apple's pricing strategy is a success.

NPD's figures for average US desktop selling prices put Windows machines at $491 and Apple's on $1338 - more than two-and-a-half times as much. Both have fallen since October 2008, when they were $556 and $1581, respectively.

For notebooks, the figures are $519 (Windows) and $1410 (Apple), down from $659 and $1575 a year ago.

Now, this doesn't mean Apple's machines are more expensive than PC makers' offerings - this is an average price across the broad range of price points that vendors target. Apple is one vendor making two desktops. There are many, many more PC vendors, with much more kit aimed at the low end, a segment of the market Apple doesn't operate in, and that inevitably skews the average well out of the Mac maker's favour.

Crucially, NPD's numbers show that, despite the availability of much cheaper PCs and the recession, US punters clearly perceive a benefit to paying a high price for a desktop machine and to handing over the money to Apple rather than HP, Dell or any other others. Yes, PC vendors took 52 per cent of desktop sales revenue, but they had to share it out amongst themselves. Apple gets to keep all of its 48 per cent.

Revenue share is one thing, unit share quite another, and shipment figures from any market research company you care to name shows Apple's rivals shifting way more boxes than it does, many of them into big business which Apple will always struggle to sell to. But Apple has the ability to turn lower unit sales into higher dollar value.

That's one reason why Apple shares are trading for four times the price of HP stock. There are more HP shares out there, of course, so let's look at the market capitalisation: $118.7bn for HP, $183.9bn for Apple

Betanews notes that NPD senior analyst Stephen Baker believes Apple's desktop revenue share gain is unsustainable, and it's not hard to see Apple's revenue share falling back to the 33 per cent it took on October 2008.

But a third of sales dollars going to one company is an achievement in itself. Say what you like about Jobs and Co., and their product, you can't deny they know how to sell computers to consumers. And they're doing so very nicely, thank you. ®

SANS - Survey on application security programs

More from The Register

next story
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.