Feeds

Apple tops Google as UK 'Thought Leader'

Tories top thinkers too

Intelligent flash storage arrays

Apple has replaced Google as the top "Business Thought Leader" in the UK, according to a survey of 1,000 Blighty-based "Key Opinion Leaders."

The survey - known as the Thought Leadership Index 2009 (PDF) - was conducted by the brand-floggers TLG Communications and the research firm Populus. Those opinion-offering KOLs (yes, that's what they call them) were chosen from a broad range of business, non-profit, government, and media sources.

Apparently, the KOLs are more impressed by Steve Job's 100,000 apps in Cupertino's tightly controlled iTunes App Store than they are with Eric Schmidt's similarly proprietary Chrome OS, seeing as how the Jobsian crew vaulted over the Googly group to displace it as this year's el numero uno.

Microsoft held onto the number-three spot this year. Was it Windows 7 that was their leading thought in 2009? Other thoughtful tech companies include Amazon, tied with Redmond for number three; Facebook, number eight; and Twitter squeaking in at number 10.

Top 10 Business Thought Leaders

1. Apple
2. Google
3. (tie) Microsoft
3. (tie) Amazon
3. (tie) GlaxoSmithKline
6. (tie) Co-operative Group
6. (tie) Marks & Spencer
8. Facebook
9. Virgin Group
10. Twitter

The KOLs also gave their considered opinion on non-profit Thought Leaders, with The Bill & Melinda Gates Foundation coming from nowhere to edge out the armed forces service group Help for Heroes for the top non-profit thought spot. Amnesty International, last year's top non-profit, slipped to number five.

Bringing up the rear of the top ten non-profit leaders is none other than the Conservative Party. It's safe to say that Gordon Brown may not have been among the voting KOLs.

Top 10 Non-profit Thought Leaders

1. The Bill & Melinda Gates Foundation
2. Help for Heroes
3. (tie) The Prince's Trust
3. (tie) BBC World Service
5. (tie) Amnesty International
5. (tie) The Carbon Trust
5. (tie) Liberty
8. Oxfam
9. Greenpeace
10. The Conservative Party

An article in the Telegraph notes that this is the second year that the Tories have made the list, citing "their increasing influence over the political debate." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
MEN: For pity's sake SLEEP with LOTS of WOMEN - and avoid Prostate Cancer
And, um, don't sleep with other men. If that's what worries you
Jim Beam me up, Scotty! WHISKY from SPAAACE returns to Earth
They're insured for $1m, before you thirsty folks make plans
Now: The REAL APPLE NEWS you need to know
OMG! Gravity's totes amazeballs. Calm down, George Clooney, not your film
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Let's make an app that POSTS your POO to APPLE HQ
Plus: It's OPEN WARFARE in the Linux greybeard world
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.