Feeds

Apple tops Google as UK 'Thought Leader'

Tories top thinkers too

Combat fraud and increase customer satisfaction

Apple has replaced Google as the top "Business Thought Leader" in the UK, according to a survey of 1,000 Blighty-based "Key Opinion Leaders."

The survey - known as the Thought Leadership Index 2009 (PDF) - was conducted by the brand-floggers TLG Communications and the research firm Populus. Those opinion-offering KOLs (yes, that's what they call them) were chosen from a broad range of business, non-profit, government, and media sources.

Apparently, the KOLs are more impressed by Steve Job's 100,000 apps in Cupertino's tightly controlled iTunes App Store than they are with Eric Schmidt's similarly proprietary Chrome OS, seeing as how the Jobsian crew vaulted over the Googly group to displace it as this year's el numero uno.

Microsoft held onto the number-three spot this year. Was it Windows 7 that was their leading thought in 2009? Other thoughtful tech companies include Amazon, tied with Redmond for number three; Facebook, number eight; and Twitter squeaking in at number 10.

Top 10 Business Thought Leaders

1. Apple
2. Google
3. (tie) Microsoft
3. (tie) Amazon
3. (tie) GlaxoSmithKline
6. (tie) Co-operative Group
6. (tie) Marks & Spencer
8. Facebook
9. Virgin Group
10. Twitter

The KOLs also gave their considered opinion on non-profit Thought Leaders, with The Bill & Melinda Gates Foundation coming from nowhere to edge out the armed forces service group Help for Heroes for the top non-profit thought spot. Amnesty International, last year's top non-profit, slipped to number five.

Bringing up the rear of the top ten non-profit leaders is none other than the Conservative Party. It's safe to say that Gordon Brown may not have been among the voting KOLs.

Top 10 Non-profit Thought Leaders

1. The Bill & Melinda Gates Foundation
2. Help for Heroes
3. (tie) The Prince's Trust
3. (tie) BBC World Service
5. (tie) Amnesty International
5. (tie) The Carbon Trust
5. (tie) Liberty
8. Oxfam
9. Greenpeace
10. The Conservative Party

An article in the Telegraph notes that this is the second year that the Tories have made the list, citing "their increasing influence over the political debate." ®

3 Big data security analytics techniques

More from The Register

next story
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.