Apple adds Tesco as iPhone partner
Every retailer helps
It already sells milk, bread, booze, car insurance and furniture. Now supermarket behemoth Tesco is to add the Apple iPhone to its growing inventory.
Tesco today confirmed a joint venture with O2, enabling the supermarket to introduce the iPhone 3G and 3GS into its retail operation "shortly".
The handset will be sold through Tesco’s Phone Shops and Tesco Direct website, the supermarket said.
However, it’s unlikely the Apple smartphone will appear on supermarket shelves beside BOGOF offers for tinned tomatoes.
Official price plans haven’t been confirmed. But since Tesco has partnered with O2, it's likely that the supermarket will stick to the network provider’s existing iPhone price plans.
Presumably you will get Clubcard points with every iPhone purchased from Tesco. ®
Y'know, I think that Tesco probably won't sell a lot of iPhones - what with Tesco customers not falling into the traditional demographic - but it will add to the ubiquity of the product and there's time yet for Apple to sign a deal with Waitrose. :D
Orange have not branded the iPhone..
..so I doubt Tescos will.
Will be interested to see the 'competitive'* price plans..
*According to the BBC website version of this news item
Not sure they brand phones
My wife has a Tesco Mobile Nokia, and the only physical branding on it is Nokia's own. Not even any blue and white stripes! I think we can forgive them saying "TESCO" in very small text at the top of the standby screen. Of course, may not apply to all the phones they sell, but usually the networks are pretty consistent about this kind of thing (I remember Orange not carrying at least one phone simply because there was nowhere to put their logo).