The Register® — Biting the hand that feeds IT

Feeds

Apple adds Tesco as iPhone partner

Every retailer helps

Agentless Backup is Not a Myth

It already sells milk, bread, booze, car insurance and furniture. Now supermarket behemoth Tesco is to add the Apple iPhone to its growing inventory.

Tesco today confirmed a joint venture with O2, enabling the supermarket to introduce the iPhone 3G and 3GS into its retail operation "shortly".

The handset will be sold through Tesco’s Phone Shops and Tesco Direct website, the supermarket said.

However, it’s unlikely the Apple smartphone will appear on supermarket shelves beside BOGOF offers for tinned tomatoes.

Official price plans haven’t been confirmed. But since Tesco has partnered with O2, it's likely that the supermarket will stick to the network provider’s existing iPhone price plans.

Presumably you will get Clubcard points with every iPhone purchased from Tesco. ®

Customer Success Testimonial: Recovery is Everything

Hmm...

Y'know, I think that Tesco probably won't sell a lot of iPhones - what with Tesco customers not falling into the traditional demographic - but it will add to the ubiquity of the product and there's time yet for Apple to sign a deal with Waitrose. :D

1
0

Orange have not branded the iPhone..

..so I doubt Tescos will.

Will be interested to see the 'competitive'* price plans..

*According to the BBC website version of this news item

0
0

Not sure they brand phones

My wife has a Tesco Mobile Nokia, and the only physical branding on it is Nokia's own. Not even any blue and white stripes! I think we can forgive them saying "TESCO" in very small text at the top of the standby screen. Of course, may not apply to all the phones they sell, but usually the networks are pretty consistent about this kind of thing (I remember Orange not carrying at least one phone simply because there was nowhere to put their logo).

0
0

More from The Register

 breaking news
Curtain drops on Apple Store ahead of WWDC: What lies behind?
Steve Jobs watching from on high. No pressure, lads
 breaking news
Cold, dead hands of Steve Jobs slip from iPhones: The Cult of Ive is upon us
Billionaire biz baron's death clears way for uber-shiny iOS 7
Airbus imagines suitcases that find themselves
Point your mobe at your smalls to track their every move
Surprise! Intel smartphone trounces ARM in power trials
Tests show equal performance while sipping significantly less juice
First look: iOS 7 for iPad
No, Apple hasn't released it yet, but that doesn't stop intrepid devs
Apple said to be 'exploring' 5.7-inch iPhone
Who's the copycat this time, Mr. Cook?
Review: Belkin Thunderbolt Express Dock
Missing Mac ports reunited, for a price
 breaking news
Australian 'Apple tax' repealed for MacBook Air
But the new MacPro is priced at a premium