Feeds

Google eyeballs to track Tivo watchers

Pact gives ad giant 'second-by-second' data

Security for virtualized datacentres

Google has inked a deal with digital video recorder (DVR) outfit Tivo that lets the search firm snoop on audience numbers as a way of fueling its TV advertising business.

Tivo said the agreement allows the Google TV Ads platform to draw anonymous "second-by-second" DVR viewing data from all Tivo subscribers using standalone boxes. Measurements provided to Google covers all television signal sources that run through a Tivo box, including digital cable, analog cable, satellite, telecom, and over-the-air TV — both live and recorded.

The data set is limited, however, to audience measurements of ads sold through Google. This is because Tivo itself makes money selling its own brand of audience research services to television product peddlers.

Google claims access to the figures will "substantially enhance" measuring and accounting of ad impressions for television pitches sold using the Google TV Ads auction-based system.

"Google TV Ads is focused on enabling advertisers to target and measure television advertising more effectively," said Mike Steib, Google's boss of Emerging Platforms in a statement. "This deal with Tivo will give advertisers access to even more anatomized viewership data, making Google's data set one of the best in the industry."

The Mountain View ad broker first jumped into the TV huckster biz back in 2007, and it has since been building an audience-tracking platform that's up-to-snuff with its formidably snoopy online counterparts.

Tivo, interestingly enough, first sprung onto the scene as technology that would let viewers record live TV and skip annoying commercials. But positions do change when it comes time to pay the bills. ®

Beginner's guide to SSL certificates

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
French 'terror law' declares WAR on the INTERNET itself, say digi-rights folks
Liberté, Égalité, Fraternité: Two out of three ain't bad
SCREW YOU, EU: BBC rolls out Right To Remember as Google deletes links
Not even Google can withstand the power of Auntie
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.