Feeds

Google eyeballs to track Tivo watchers

Pact gives ad giant 'second-by-second' data

Security for virtualized datacentres

Google has inked a deal with digital video recorder (DVR) outfit Tivo that lets the search firm snoop on audience numbers as a way of fueling its TV advertising business.

Tivo said the agreement allows the Google TV Ads platform to draw anonymous "second-by-second" DVR viewing data from all Tivo subscribers using standalone boxes. Measurements provided to Google covers all television signal sources that run through a Tivo box, including digital cable, analog cable, satellite, telecom, and over-the-air TV — both live and recorded.

The data set is limited, however, to audience measurements of ads sold through Google. This is because Tivo itself makes money selling its own brand of audience research services to television product peddlers.

Google claims access to the figures will "substantially enhance" measuring and accounting of ad impressions for television pitches sold using the Google TV Ads auction-based system.

"Google TV Ads is focused on enabling advertisers to target and measure television advertising more effectively," said Mike Steib, Google's boss of Emerging Platforms in a statement. "This deal with Tivo will give advertisers access to even more anatomized viewership data, making Google's data set one of the best in the industry."

The Mountain View ad broker first jumped into the TV huckster biz back in 2007, and it has since been building an audience-tracking platform that's up-to-snuff with its formidably snoopy online counterparts.

Tivo, interestingly enough, first sprung onto the scene as technology that would let viewers record live TV and skip annoying commercials. But positions do change when it comes time to pay the bills. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.