Feeds

Google eyeballs to track Tivo watchers

Pact gives ad giant 'second-by-second' data

Security for virtualized datacentres

Google has inked a deal with digital video recorder (DVR) outfit Tivo that lets the search firm snoop on audience numbers as a way of fueling its TV advertising business.

Tivo said the agreement allows the Google TV Ads platform to draw anonymous "second-by-second" DVR viewing data from all Tivo subscribers using standalone boxes. Measurements provided to Google covers all television signal sources that run through a Tivo box, including digital cable, analog cable, satellite, telecom, and over-the-air TV — both live and recorded.

The data set is limited, however, to audience measurements of ads sold through Google. This is because Tivo itself makes money selling its own brand of audience research services to television product peddlers.

Google claims access to the figures will "substantially enhance" measuring and accounting of ad impressions for television pitches sold using the Google TV Ads auction-based system.

"Google TV Ads is focused on enabling advertisers to target and measure television advertising more effectively," said Mike Steib, Google's boss of Emerging Platforms in a statement. "This deal with Tivo will give advertisers access to even more anatomized viewership data, making Google's data set one of the best in the industry."

The Mountain View ad broker first jumped into the TV huckster biz back in 2007, and it has since been building an audience-tracking platform that's up-to-snuff with its formidably snoopy online counterparts.

Tivo, interestingly enough, first sprung onto the scene as technology that would let viewers record live TV and skip annoying commercials. But positions do change when it comes time to pay the bills. ®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.