Feeds

Google eyeballs to track Tivo watchers

Pact gives ad giant 'second-by-second' data

Secure remote control for conventional and virtual desktops

Google has inked a deal with digital video recorder (DVR) outfit Tivo that lets the search firm snoop on audience numbers as a way of fueling its TV advertising business.

Tivo said the agreement allows the Google TV Ads platform to draw anonymous "second-by-second" DVR viewing data from all Tivo subscribers using standalone boxes. Measurements provided to Google covers all television signal sources that run through a Tivo box, including digital cable, analog cable, satellite, telecom, and over-the-air TV — both live and recorded.

The data set is limited, however, to audience measurements of ads sold through Google. This is because Tivo itself makes money selling its own brand of audience research services to television product peddlers.

Google claims access to the figures will "substantially enhance" measuring and accounting of ad impressions for television pitches sold using the Google TV Ads auction-based system.

"Google TV Ads is focused on enabling advertisers to target and measure television advertising more effectively," said Mike Steib, Google's boss of Emerging Platforms in a statement. "This deal with Tivo will give advertisers access to even more anatomized viewership data, making Google's data set one of the best in the industry."

The Mountain View ad broker first jumped into the TV huckster biz back in 2007, and it has since been building an audience-tracking platform that's up-to-snuff with its formidably snoopy online counterparts.

Tivo, interestingly enough, first sprung onto the scene as technology that would let viewers record live TV and skip annoying commercials. But positions do change when it comes time to pay the bills. ®

Beginner's guide to SSL certificates

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.