Feeds

Vodafone Spain puts intelligence into fair use

While the rich can buy their way out of it

Beginner's guide to SSL certificates

Vodafone is trialling tiered data services to Spain, priority data for business customers and more intelligent application of fair use capping.

The system has been deployed across Vodafone's Spanish network. It is designed to ensure that customers on the operator's business tariff, paying €49 a month, get connected regardless of cell congestion. But the same system will also allow poorer customers to exceed their fair-use restrictions when traffic is light.

With the system, which was introduced last week, a cell carrying too much data will kick off the proles to make way for premium customers. Currently, the system will usually kick off those at the edge of the cell, or operate on a first-come-first-served basis.

But Vodafone is much more interested in talking about the converse side of the system, which will allow those same proles to use data beyond their fair-use allocation when there is capacity to spare. Existing systems throttle data to customers who use too much data, but now Vodafone can decide to throttle the data only if there are other customers waiting to use it, in Spain at least.

The priority access is part of the premium bundle, rather than a separate item, though the operator is still trialling the system and another billion options will presumably emerge before the idea spreads elsewhere - and spread it will.

Network operators need to get away from the flat-rate pricing that makes comparisons easy and profits slim, bringing in variables such as fair-use limits and priority access. These could perhaps be combined with time-dependent tariffs and femtocell discounts, which should make data pricing as complex and difficult to compare as voice tariffs. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.