Feeds

Vodafone Spain puts intelligence into fair use

While the rich can buy their way out of it

Intelligent flash storage arrays

Vodafone is trialling tiered data services to Spain, priority data for business customers and more intelligent application of fair use capping.

The system has been deployed across Vodafone's Spanish network. It is designed to ensure that customers on the operator's business tariff, paying €49 a month, get connected regardless of cell congestion. But the same system will also allow poorer customers to exceed their fair-use restrictions when traffic is light.

With the system, which was introduced last week, a cell carrying too much data will kick off the proles to make way for premium customers. Currently, the system will usually kick off those at the edge of the cell, or operate on a first-come-first-served basis.

But Vodafone is much more interested in talking about the converse side of the system, which will allow those same proles to use data beyond their fair-use allocation when there is capacity to spare. Existing systems throttle data to customers who use too much data, but now Vodafone can decide to throttle the data only if there are other customers waiting to use it, in Spain at least.

The priority access is part of the premium bundle, rather than a separate item, though the operator is still trialling the system and another billion options will presumably emerge before the idea spreads elsewhere - and spread it will.

Network operators need to get away from the flat-rate pricing that makes comparisons easy and profits slim, bringing in variables such as fair-use limits and priority access. These could perhaps be combined with time-dependent tariffs and femtocell discounts, which should make data pricing as complex and difficult to compare as voice tariffs. ®

Remote control for virtualized desktops

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?