Feeds

Vodafone Spain puts intelligence into fair use

While the rich can buy their way out of it

High performance access to file storage

Vodafone is trialling tiered data services to Spain, priority data for business customers and more intelligent application of fair use capping.

The system has been deployed across Vodafone's Spanish network. It is designed to ensure that customers on the operator's business tariff, paying €49 a month, get connected regardless of cell congestion. But the same system will also allow poorer customers to exceed their fair-use restrictions when traffic is light.

With the system, which was introduced last week, a cell carrying too much data will kick off the proles to make way for premium customers. Currently, the system will usually kick off those at the edge of the cell, or operate on a first-come-first-served basis.

But Vodafone is much more interested in talking about the converse side of the system, which will allow those same proles to use data beyond their fair-use allocation when there is capacity to spare. Existing systems throttle data to customers who use too much data, but now Vodafone can decide to throttle the data only if there are other customers waiting to use it, in Spain at least.

The priority access is part of the premium bundle, rather than a separate item, though the operator is still trialling the system and another billion options will presumably emerge before the idea spreads elsewhere - and spread it will.

Network operators need to get away from the flat-rate pricing that makes comparisons easy and profits slim, bringing in variables such as fair-use limits and priority access. These could perhaps be combined with time-dependent tariffs and femtocell discounts, which should make data pricing as complex and difficult to compare as voice tariffs. ®

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.