Feeds

Murdoch puffs Microsoft over Google

Redmond aligns with the empire of The Sun

Intelligent flash storage arrays

Rupert Murdoch is in talks with Microsoft over his plans to delist his newspaper websites from Google.

Of course, if he was serious about this, he could get his techies to add a robots.txt file to all News Corp sites and effectively disappear from Google immediately.

But he needs to keep an audience or he'll lose advertising revenue as well. According to the FT, Microsoft is talking to other publishers to get them to remove themselves from Google too.

This could suggest that Microsoft is prepared to pay people to provide content for Bing. This would, hopefully, build Bing's market share and hit Google's revenues too, although the search engine has long claimed its news site brings in very little revenue.

Murdoch's executives have been searching fruitlessly for a new online revenue model since the Aussie billionaire shared his dream of a subscription-internet in August, while revealing a $203m loss for the year.

By November he admitted the company was unlikely to meet the June deadline.

The firm already charges for much of the Wall Street Journal, but charging for generic news and stuff like The Sun will prove tougher.

So could Murdoch's failing internet publishing business be the perfect match for Microsoft's failing search engine? Microsoft has chucked an awful lot of money at trying to make it fly, throwing a bit more at Murdoch for some exclusive content might seem like a cheapish way to grab some market share.

And its going to wind up Google of course, which both sides are keen to do.

But if Murdoch thinks Google is playing hardball with his precious content, we'd love to see him haggling with Steve Ballmer. ®

Beginner's guide to SSL certificates

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.