Murdoch puffs Microsoft over Google
Redmond aligns with the empire of The Sun
Posted in Management, 23rd November 2009 09:27 GMT
Watch Now : Virtual Machine Movement with Hyper-V
Rupert Murdoch is in talks with Microsoft over his plans to delist his newspaper websites from Google.
Of course, if he was serious about this, he could get his techies to add a robots.txt file to all News Corp sites and effectively disappear from Google immediately.
But he needs to keep an audience or he'll lose advertising revenue as well. According to the FT, Microsoft is talking to other publishers to get them to remove themselves from Google too.
This could suggest that Microsoft is prepared to pay people to provide content for Bing. This would, hopefully, build Bing's market share and hit Google's revenues too, although the search engine has long claimed its news site brings in very little revenue.
Murdoch's executives have been searching fruitlessly for a new online revenue model since the Aussie billionaire shared his dream of a subscription-internet in August, while revealing a $203m loss for the year.
By November he admitted the company was unlikely to meet the June deadline.
The firm already charges for much of the Wall Street Journal, but charging for generic news and stuff like The Sun will prove tougher.
So could Murdoch's failing internet publishing business be the perfect match for Microsoft's failing search engine? Microsoft has chucked an awful lot of money at trying to make it fly, throwing a bit more at Murdoch for some exclusive content might seem like a cheapish way to grab some market share.
And its going to wind up Google of course, which both sides are keen to do.
But if Murdoch thinks Google is playing hardball with his precious content, we'd love to see him haggling with Steve Ballmer. ®
Watch Now : Virtual Machine Movement with Hyper-V
COMMENTS
2 th e MeN frm Mars (or is it m'arse?)
Aha! The following is speculative ...
Republican Party sets aim on winning next presidential elections.
In its analysis it counts information on the web as a new factor well managed by Obama's team. It is also out of Republican Party control or direct/indirect influence.
One action point arising is for a media mogul to reign in, take control and manage online information streams (just like what most repressive governments seek to do?) hence ... returning control of information streams to Republican Party in the land of the brave, land of the free, land of the free and brave ...
Because, as we all know, whomsoever controlleth information to the masses influenceth said opinions of the masses no?
[ok, admitted it is a conspiracy theory but until M n MS motivating factors are made public it seems reasonable to speculate yes?]
Murdoch Media Removed From Internet...
....Internet experiences 10 % upswing in decency and hope
O Oysters, come and walk with us
It's be interesting to see who has who for lunch here .. :)
"O Oysters, come and walk with us!"
The Walrus did beseech.
"A pleasant walk, a pleasant talk,
Along the briny beach:
Silly man.
For 90% of the people out there, not found on Google = not on the interweb.
Not that the The Sun would be very fucking much of a loss at all, mind you.
Birds of a feather ...
T-Rex sez to Triceratops, hey, why don't we join forces? That way we'll be driven to extinction twice as fast?!
Fantastic.
Teech: 'cos Rupert hasn't been keeping up with the homework - could do better.
Enabling efficient data center monitoring
The new Office Garage series:
Top 10 SIEM implementer’s checklist
