Feeds

Bing search bribery a retailer magnet

Microsoft's Black Friday redemption

5 things you didn’t know about cloud backup

Bing has boosted Microsoft's retailer revenues by nearly 50 per cent, according to a new search-ad study.

With a report released this morning, the click counters at SearchIgnite tell the world that during the first half of the all-important fourth quarter, US retailers spend 47 per cent more on Redmondian search ads they did during the same period last year.

According to the study, Bing now accounts for 8 per cent of all US retailer search ad spending, compared with last year's 6 per cent share. Average order values are up 21 per cent on Microsoft's rebirthed decision engine search engine relative to the rest of the market:

SearchIgnite Bing numbers

Part of this increase may be the fact that Microsoft is bribing users to search for etail stuff on its search engine. But it was doing that before Bing replaced the old Live search. Bing is specifically designed to boost searches in the areas of shopping, travel, health, and local search.

Indeed, it appears that Bing is also gaining in local search revenues. According to WebVisible, another click counter, Microsoft picked up some percentage points in the small biz market during Q3.

As we approach Black Friday - supposedly the biggest shopping day of the US year - Microsoft is sitting rather pretty. But anything is surely an improvement over last year's Black Friday, when Redmond's search bribery machine went tits up.

If you use Microsoft's search ads to find and buy certain stuff, Redmond will return a hefty portion of the purchase price. But last year, this cashback system buckled under the weight of too many users, and it was out of commission for several hours. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.