Feeds

North England to replace satanic mills with iPhone app factories

On Ilkley Moor baht app

Providing a secure and efficient Helpdesk

Offical boosters for the North of England have been looking at iPhone development, and published a guide for entrepreneurial Northerners on how to get their apps noticed.

Regional development body Northwest Vision and Media body tries to promote development of the digital economy up North, and reckons that iPhone application development is worthy of a punt or two. With that in mind it hired some consultants to find out what makes one iPhone app stand out in the galaxy of mediocrity that is the iTunes store.

The consultants spoke to "a few hundred" iPhone users, and interviewed some of the more-successful development companies, before concluding that it really is a matter of sink or swim, as the report explains: "There's no army of developers doing 'quite well' from modest sales; it's all or nothing."

But those who are making money are doing so thanks to a combination of careful pricing (£2.99 is the sweet spot, according to the report) relentless promotion and not a little luck in being selected by Apple for special attention.

What doesn't help is star ratings, which users are coming to ignore: "People are giving 1-star reviews that are factually inaccurate, or 5-star reviews that make no sense." Equally unhelpful is mainstream press coverage which promotes the application to lots of people who don't have iPhones.

But 90 per cent of iPhone and iPod Touch users are buying applications, surprisingly the latter buying more than the former. A quarter of those questioned had also paid for content from within an application, which bodes well for developers thinking of alternative revenue streams.

The full report has some other statistics, and a liberal sprinkling of hearsay from existing developers - it's worth reading if you're planning, or already doing, iPhone development. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.