Feeds

North England to replace satanic mills with iPhone app factories

On Ilkley Moor baht app

Internet Security Threat Report 2014

Offical boosters for the North of England have been looking at iPhone development, and published a guide for entrepreneurial Northerners on how to get their apps noticed.

Regional development body Northwest Vision and Media body tries to promote development of the digital economy up North, and reckons that iPhone application development is worthy of a punt or two. With that in mind it hired some consultants to find out what makes one iPhone app stand out in the galaxy of mediocrity that is the iTunes store.

The consultants spoke to "a few hundred" iPhone users, and interviewed some of the more-successful development companies, before concluding that it really is a matter of sink or swim, as the report explains: "There's no army of developers doing 'quite well' from modest sales; it's all or nothing."

But those who are making money are doing so thanks to a combination of careful pricing (£2.99 is the sweet spot, according to the report) relentless promotion and not a little luck in being selected by Apple for special attention.

What doesn't help is star ratings, which users are coming to ignore: "People are giving 1-star reviews that are factually inaccurate, or 5-star reviews that make no sense." Equally unhelpful is mainstream press coverage which promotes the application to lots of people who don't have iPhones.

But 90 per cent of iPhone and iPod Touch users are buying applications, surprisingly the latter buying more than the former. A quarter of those questioned had also paid for content from within an application, which bodes well for developers thinking of alternative revenue streams.

The full report has some other statistics, and a liberal sprinkling of hearsay from existing developers - it's worth reading if you're planning, or already doing, iPhone development. ®

Business security measures using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.