Feeds

Salesforce insists on 'Facebook for enterprise'

More Chatter

HP ProLiant Gen8: Integrated lifecycle automation

Dreamforce 09 Tired of the Facebook hype and metaphors stretched to breaking point? Well, now you've got "Facebook for the enterprise" from Salesforce.com, trying to stake out its place in enterprise collaboration.

On Wednesday, the software-as-a-service provider announced Salesforce.com Chatter, which it described as providing "realtime collaboration for content applications and people."

The update to Salesforce.com's increasingly diverse stable of hosted and mashable software will be released in calendar 2010, priced $50 per user per month.

Chatter was announced at Dreamforce in San Francisco, California, in conjunction with something Salesforce.com called Cloud 2 and the Service Cloud 2.

Mostly, these amounted to the same old existing or pre-announced services from Salesforce.com wrapped in grandiose pontifications - and spiced with just a few, new additions.

Service Cloud 2 will add Salesforce Answers in February 2010 for companies to "crowd-source knowledge and leverage Facebook," a five-minute upgrade service that's currently in closed testing and is due for pilot next February, a report builder that will hit developer preview in February, and the Customer Interaction Cloud announced with Cisco Systems for a customer contact center in the cloud that will be delivered in the first quarter.

But Chatter is Salesforce.com's attempt to branch further out of purely business applications. Clearly, Salesforce.com's now going for collaboration - a market dominated by Microsoft's Office, SharePoint, and Exchange and IBM's Lotus.

Recently, Salesforce.com partner Google has also tried to move into collaboration, with Wave.

Salesforce.com Chatter will feature the by-now standard collaboration and Web 2.0 staples of feeds that update profiles, status updates, groups, Twitter, and Facebook. Documents like presentations and spreadsheets will also be able to alert the entire company.

The system is stitched together using a string of Web 2.0 tools. Salesforce.com announced the Chatter APIs, to APIs push data from applications into Chatter feeds.

Otherwise, it's a Web 2.0 tools smorgasbord. Google's Developer Toolkit for Google Apps and the Google App Engine for developers to build applications that suck data into Chatter from Google Apps. The already announced Facebook Developer Toolkit and Twitter Developer Toolkit will let developers pull in information from Facebook and Twitter.

Salesforce.com chief executive Marc Benioff told a customer, partner, press, and analyst lunch at Dreamforce that companies like Microsoft and IBM offer "status quo" technologies. Still, Salesforce.com will try to work with rather than replace them. It has to, given so much corporate data is locked up in applications like Office and Exchange.

"What are trying to with Chatter and the Sales Cloud and Service Cloud is to show customers a new way, [of] lower cost and that's easier to use and at the same time show them the ability to integrate into that capability," Benioff said. ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Do YOU work at Microsoft? Um. Are you SURE about that?
Nokia and marketing types first to get the bullet, says report
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.