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Video Those of you who object to a) Microsoft, b) California and c) effusive Yanks gushing complete and utter cobblers are advised to look away now, because what follows is really going to put a downer on your day.

Introducing Brad Slavin, who just happened to be in a shopping mall in Mission Viejo, unaware he was about to experience an epiphany. His blog explains:

Walking down the main corridor of the mall I saw a huge white banner that read “Microsoft Store – Now Open”. I guess I have been disconnected from the platform for quite a while because I did not even realize that Microsoft had store but I have heard so many great things about Windows 7 I just had to check it out. I half expected the store to be a bland uninspiring cheap knockoff of an Apple Store, but WOW was I in for a surprise.

Yes indeed. Slavin continues:

From the moment you first step through the door you can feel it, something is special, something is electric in the air. So many smiling faces, so many people engaged and fully committed to the experience and NO I am not just taking about the employees the nearly sixty shoppers in the store were having a riveting experience interacting with what is clearly the future.

Apparently, words really can't do justice to the mind-blowing amazingness of MS's Mission Viejo store, so Slavin whipped out his video camera to capture the action. Then, without warning, something quite magical happened:

Slavin reckons this display "did not seem forced nor contrived" and he would "honestly say that this was the staff letting go, having some fun and not taking the brand all to seriously".

He concludes by explaining his instant conversion to the Church of Redmond:

I was absolutely floored by this experience, Microsoft has made a bold move to capture new market share. I ordered a copy of Windows 7 Ultimate edition – I have been a hard core Mac person for the past five years, I completely bypassed the Windows Vista experience but something is telling me that I am at a precipice looking directly into the future. Oh, and I just canceled my order for the 27inch iMac quad, I need a little time to think it over.

To be honest, words fail us, so we'll throw Mr Slavin over the precipice to the howling commentard dog pack... ®

The smart choice: opportunity from uncertainty

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