iPhone to become Blighty's favourite smartphone
Sales to bloom with end of O2 exclusivity
Canalys Mobility Forum Apple's iPhone could become Britain's best-selling smartphone, market watcher Canalys has claimed - and it's all due to the end of O2's exclusive on the handset.
Speaking at the Canalys Mobility Forum in London yesterday, analyst Pete Cunningham revealed that the iPhone was France's favourite smartphone in Q3 2009.
That, he said, arose because of the ending there of single-carrier sales. And with that now happening in the UK too - Orange has the 3GS and Vodafone will begin offering it early next year - we could see a big increase in iPhone ownership here too.
Exclusivity was a good idea in the early days of the iPhone, Cunningham said, but now it was "restriciting sales volumes". Punters want to buy the device but are not willing to switch operator to do so.
In Europe, the Middle East and Africa during Q3, Apple took 17 per cent of the smartphone market, second only to Nokia, which took 57.5 per cent. But Nokia's unit shipments were down 10.4 per cent year on on year - Apple's were up 22.5 per cent.
Third-placed Rim saw even better year-on-year growth: 100.1 per cent. But it accounted for just 12.3 per cent of the market during the quarter, Cunningham said.
HTC followed in fourth place with a 7.2 per cent share.
Smartphones accounted for 14.7 per cent of the overall EMEA phone market in Q3. However, smartphones drive data revenues, Cunningham said, and carriers need to tap into that to cover falling voice revenues. So expect them to push smartphones further into the mainstream.
Not that the iPhone is the only contender, and Cunningham highlighted Android's growth from zero market share in Q3 2008 to 4.4 per cent in Q3 2009.
But while there's clearly a buzz surrounding the Google OS, the need phone makers have to differentiate their offerings from rivals' will slow the OS' growth, Cunningham said. Differentiation typically centres on the UI vendors and carriers have placed on top of Android, and each of these UIs will require development time and money if they're to keep up with the evolution of the underlying OS.
Windows Mobile won't be a strong contender in the coming year, despite the recent release of version 6.5, Cunningham said. But he expects Windows Mobile 7, expected to appear at least a year from now, to bring Microsoft "back into the game".
Rim, meanwhile, appears to be focused on protecting its margins, so it's likely to continue to focus on the upper end of the smartphone sector rather than drive for greater volumes.
Symbian, by contrast, will go more mass-market, entering the mid-range 'feature phone' arena, Cunningham said, as Nokia rolls out Maemo Linux at the top end. As a result, Symbian will continue to dominate the EMEA smartphone market as a whole for some time to come.
All of which, gives Apple scope to grow its customer base, gaining market share into the bargain, and potentially becoming lead vendor in a number of territories.
But it will soon have to decide whether it wants to maintain its one-size-fits-all approach, or seek to boost sales and share but lower per-device revenues by rolling out different iPhones for different kinds of consumer. ®
Pretty much - I loved the phone until the 3.* updates, once they hit, my phone went from near perfect to extremely unstable. I know it isn't the case for most iPhone users, I have friends who haven't had the issues I've had, but some who have. I got hit hard by battery and lagging. At times, the phone wouldn't "slide to answer", and once or twice the phone just turned itself off. Every new update patched some issues, while creating new ones - so in the end I just gave up. Factory resets , settings resets, reflashing, even jailbreaking didn't remove the issues I was getting.
Sad really - it really is a nice phone. But I'm free to cross back over whenever they introduce background apps and an iPhone equivalent to osx-dashboard or android widgets. :)
When mobiles only really served one purpose, phone & texting, the cool thing was to keep shrinking them until you could hardly use the buttons :-)
Today there are 100's of different phone models to choose from and there are many to suit your needs.
The iPhone has one intention, thats to provide people with an excellent display enabling features like surfing and email usable. They achieved that and will continue to improve other features over time including the hardware specification (camera etc) and make the software even better.
I have used many devices over the years and quite frankly you cannot get a great user experience of the web , email and watch video's etc if your phone is a small device like you are requesting it to be, so I think your asking a bit much for the iPhone to get to that size, it would just destroy the whole thing!
You comments surprise me I have to admit, not a course of action I would take thats for sure.
No-one can deny that the iPhone revolutionised the user experience of the UI. Some people still critisise it for no keyboard??? they just don't get it, why clutter up a phone with a huge amount of buttons that are not needed all the time, on-screen enables you to only host the relevant buttons for what you are doing at that time, pure genius in my opinion!
I have used many MP3 players over the years, but it wasn't until I finally got a iPod that I got why Apple have taken 75% of the market.
So you had an iPhone, you invested in accompanying hardware like dock speakers and you decided to go another route rendering that kit either redundant or you having to invest in a nano. doesn't make sense to me. I can only assume you took a real disliking to the iPhone.